Acttive is technology company that needed to reveal its innovation DNA, reaching new clients, engaging employees and attracting talents to work at the company.
We developed a co-creative brand identity, having in mind that real innovation comes not from technology itself but from people behind it. Along with the company’s software engineers, we designed a system which generates Logo variations through different kinds of imputs: from an IP, to a geographic coordinate or a company name, giving clients and employees the opportunity to create their own logo. An alive and interactive Logo, representing the main role of Acttive: to simplify the complex in a changing world.
“That new Acttive is bolder and has an youth sprit. Our new brand position gave us a strong competitive advantage, shaping our culture bringing our clients answers to their challenges"
330% clients’ growth
40% revenues growth
El Ojo de Iberoamerica (Argentina) – Bronze
Lusos – Prêmios Lusófonos da Criatividade (Portugal) – Prata
CLAP Premios Internacionales de Diseño, Branding y Comunicación (Espanha) – Platinum (Grand Prix)
Lisbon International Awards 2016 (Portugal) – Shortlist
Brasil Design Award 2016 (Brasil) – Shortlist
"Deep understand of our business. Dare. Innovation. Amaze. Simple as that. That was the path followed by Enredo during our branding process. The result is work that has rediscovered a company and reinforced our path. Huge competence for an inspiring project that won shareholders, customers and our team. It was never about building just a brand. It was about creating identity, atmosphere and our DNA"