Stop been a incubator and to become a place able to wake up and develop the entrepreneurial culture. This was the PROINE-UFG’s (Programa de Incubação de Empresas da Universidade Federal de Goiás) objective, that once would be known as CEI: Centro de Empreendedorismo e Inovação.
For CEI, undertake is more than set up a business, is to bring a new look about how things are done nowadays. The visual identity developed works with a metaphor of the daily entrepreneur challenge: be creative and use the available resources, choosing pieces and putting them in their own places.
The interior design project invites the public to interact with the brand, providing a inspiring environment, playful and able to people’s integration.