With 35 years on the market and a nationwide presence, the Simonetto Group has presented its new brand to the market, the result of the evolution of what was previously Belaforma.
The event, held in São Paulo, brought together partners from 15 states, who took the opportunity to learn about the company's positioning guidelines, as well as business developments and the portfolio that is now part of its offerings.
Our CEO, Ciro Rocha, was present to present the entire journey of the project, which involved research, strategy, naming, identity and architectural guidelines.
Stimmo represents a new moment for Belaforma, adapting its positioning to be in total synergy with the brand's personality, the market moment and its stakeholders.
See how the launch went:
"The transition from Belaforma to Stimmo represents much of who we are: movement and evolution to embrace a new strategy, reinforce perceived product attributes and communicate more coherently with our audience! We are very grateful to Enredo for their work and delivery on this very special project in our history.
Fabiane Simonetto, Director of the Simonetto Group
