Elected Outstanding by the Brazilian Design Award (BDA 2023), he is an Administrator with an extension in Strategic Marketing from the HEC Management School (ULg, Belgium), an MBA in Marketing (FGV), a specialist in Branding (Insper) and a Design Thinker.

An advisor to companies in different sectors, he is an MBA professor (UFG), Director of ABEDESIGN, former Chairman of AMCHAM's Marketing Committee, Advisor to ACIEG and former Director of MGC (Movimento Goiás Competitivo).

He has been a judge at some of the world's biggest creativity and innovation awards, including the El Ojo de Iberoamerica (Argentina), WINA Awards (USA), Lisbon Ad Festival (Portugal), Lusófonos (Portugal), Red Apple (Russia), Brasil Design Awards (Brazil), FePI (Argentina) and the ABRE Packaging Award (Brazil).