Designer and specialist in Corporate Identity from the Zurich Academy of Arts (Switzerland), Design Thinker from ESPM-SP and Branding Extension from Brunel University (London).

During his professional career, he worked for the renowned Swiss firm WBG Visuelle Kommunikation and Gad'Branding (SP), designing strategies for brands such as TAM, Embratel, Votorantim, Grupo Iguatemi, MagazineLuiza and Stiefel, until he founded SartreGumo branding, working on the firm's expansion to Milan and Berlin.