She has a degree in Business Administration from UFMG, a postgraduate degree in Brand Management from PUC-Minas, a specialization in Branding from the Brandster School and in Global Leadership from Fondazione CUOA (Italy). She is co-founder of the NGO Amor que Não se Mede-BH and has published an article in IBusiness Review on the reality of small Brazilian companies.

He has lectured on entrepreneurship at IFMG and has accumulated professional experience in business management and brand strategy.