With a degree in Advertising from ESPM and post-graduate degrees in Marketing from FGV and Branding from BSP, Raquel is passionate about brands and has been working for over 15 years designing strategies for their construction. Branding, research and communication are the areas of knowledge that make up her professional career. She has led projects for companies such as Natura, Ambev, JBS, FGV, Dasa, Globo News, Oi and has worked for consultancies such as Tatil Design and Interbrand. Her curiosity, creativity, strategic vision and knowledge of brand planning and management are the characteristics that make her stand out professionally.