{"id":17376,"date":"2024-03-14T20:12:00","date_gmt":"2024-03-14T23:12:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17376"},"modified":"2026-01-01T19:41:53","modified_gmt":"2026-01-01T22:41:53","slug":"shinagawa-refractories-brand","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/","title":{"rendered":"Transforming the global perception of refractories"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Shinagawa | English Version\" src=\"https:\/\/player.vimeo.com\/video\/855051836?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Reshaping the <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">future of <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">refractories <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">by changing the way people see<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">them<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">Shinagawa Refractories \u00e9 uma das 3 maiores empresas do setor no mundo. Em um setor acostumado a identificar produtos por c\u00f3digos sem significado e impessoais encontramos a oportunidade de diferencia\u00e7\u00e3o atrav\u00e9s de uma abordagem que equilibrasse Inova\u00e7\u00e3o e Acessibilidade.\u2028<\/p>\n\n\n\n<p style=\"margin-bottom:3em\">Enredo carried out in-depth research involving different audiences, from buyers to product operators. Based on these insights, we reorganized the product offering, simplifying the message and amplifying recall.<\/p>\n\n\n\n<p>The result was the creation of 8 product lines with names that emphasized their functional and emotional benefits, making it easier to understand and interact with customers. <\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Fotos-cartazes-1024x576.png\" alt=\"\" class=\"wp-image-18671\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Fotos-cartazes-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Fotos-cartazes-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Fotos-cartazes-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Fotos-cartazes-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Fotos-cartazes-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Fotos-cartazes.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/SGW-04.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/SGW-01.mp4\"><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/3.-GRID-LOGOS-1024x577.jpg\" alt=\"\" class=\"wp-image-17399\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/3.-GRID-LOGOS-1024x577.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/3.-GRID-LOGOS-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/3.-GRID-LOGOS-768x433.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/3.-GRID-LOGOS-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/3.-GRID-LOGOS.jpg 1394w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:var(--wp--preset--spacing--60);padding-bottom:5em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:capitalize\">Culture<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300\">Japanese as<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300\">inspiration<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:4em\">Inspired by the Japanese calligraphy technique Shod\u014d, we created proprietary symbols for each of the 8 brands, making direct reference to the equipment to be used and the tangible functional benefit of the product. <\/p>\n\n\n\n<p>By creating the Kanjis themselves, the design not only honored Shinagawa's cultural heritage, but also introduced an intuitive visual language unique to the market, raising the standard of communication in the industry.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5rem;padding-bottom:1.5rem\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/BDA-SGW-PT-enredo-2308102_1_mute.mp4\" playsinline><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:2px;padding-bottom:2px\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-SGW-1024x576.jpg\" alt=\"\" class=\"wp-image-17424\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-SGW-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-SGW-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-SGW-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-SGW-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-SGW-2048x1152.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-SGW-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5rem;padding-bottom:1.5rem\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Marcas_Shinagawa.mp4\" playsinline><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LOGO-SGW-1024x576.jpg\" alt=\"\" class=\"wp-image-17423\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LOGO-SGW-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LOGO-SGW-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LOGO-SGW-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LOGO-SGW-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LOGO-SGW-2048x1152.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LOGO-SGW-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/tlhY7hBNz7pOPeHIIFZoLpdMr4.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Shinagawa video site\" src=\"https:\/\/player.vimeo.com\/video\/906479770?h=ae2e8a6565&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<h2 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:300;line-height:1.4\">Impact and<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:300\">Results<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:300\">global<\/h2>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p style=\"margin-bottom:1em\">Shinagawa's transformation has had a direct impact on the perception of its products, which have come to occupy the status of brands in the midst of commodities. <\/p>\n\n\n\n<p style=\"margin-bottom:1em\">By bringing coherence and differentiation, the strategy adopted significantly increased the company's recall in the market, reduced communication costs and increased the power of the message. <\/p>\n\n\n\n<p>In 2024 the project will begin to be replicated globally, starting in Japan, as a result of its efficiency.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/SGW-02-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ICONES-1-1024x576.png\" alt=\"\" class=\"wp-image-17428\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ICONES-1-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ICONES-1-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ICONES-1-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ICONES-1-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ICONES-1-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ICONES-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-INDUSTRIA-1024x576.jpg\" alt=\"\" class=\"wp-image-17435\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-INDUSTRIA-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-INDUSTRIA-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-INDUSTRIA-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-INDUSTRIA-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-INDUSTRIA-2048x1152.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-INDUSTRIA-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Mockup-Finalizado-1024x576.png\" alt=\"\" class=\"wp-image-18667\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Mockup-Finalizado-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Mockup-Finalizado-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Mockup-Finalizado-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Mockup-Finalizado-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Mockup-Finalizado-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Mockup-Finalizado.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-EVENTO-1024x576.jpg\" alt=\"\" class=\"wp-image-17436\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-EVENTO-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-EVENTO-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-EVENTO-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-EVENTO-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-EVENTO-2048x1152.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/SGW-MOCKUP-EVENTO-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/big-bag-mockup-2-1024x576.png\" alt=\"\" class=\"wp-image-18670\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/big-bag-mockup-2-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/big-bag-mockup-2-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/big-bag-mockup-2-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/big-bag-mockup-2-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/big-bag-mockup-2-2048x1152.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/big-bag-mockup-2-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/ecobag3-1024x577.png\" alt=\"\" class=\"wp-image-18685\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/ecobag3-1024x577.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/ecobag3-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/ecobag3-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/ecobag3-1536x865.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/ecobag3-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/ecobag3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17376 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-shinagawa segmentos-industria segmentos-tecnologia servicos-arquitetura-de-marcas servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Transformando a percep\u00e7\u00e3o global de refrat\u00e1rios\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/shinagawa\/\" rel=\"tag\">Shinagawa<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/\" target=\"_self\" >Transforming the global perception of refractories<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-18950 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-peixara segmentos-experiencia segmentos-social servicos-branding servicos-estrategia-de-marca servicos-identidade-visual servicos-naming\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/peixara\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A vida n\u00e3o existe sem equil\u00edbrio\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/05\/enredo_peixara_capa-1-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/peixara\/\" rel=\"tag\">Fish<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/peixara\/\" target=\"_self\" >Life doesn't exist without balance<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/social\/\" rel=\"tag\">Social<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>L\u00edder global na produ\u00e7\u00e3o de refrat\u00e1rios de alta performance e com um legado centen\u00e1rio, a japonesa Shinagawa Refractories Co. estreiou no Brasil atrav\u00e9s da aquisi\u00e7\u00e3o da opera\u00e7\u00e3o da Saint-Gobain, herdando tamb\u00e9m o seu portfolio de produtos. Para evidenciar seu DNA inovador, aliado \u00e0 tradi\u00e7\u00e3o que o mercado pede, trabalhamos em conjunto com a Shinagawa Brasil para a constru\u00e7\u00e3o de uma nova estrat\u00e9gia de posicionamento envolvendo Marca e Portfolio, ressaltando a robustez e a evolu\u00e7\u00e3o da companhia em resposta \u00e0s expectativas do mercado. <\/p>\n<p>Reshaping the future of refractories by changing the way people see them<\/p>\n<p>Em um setor acostumado a identificar produtos por c\u00f3digos sem significado e impessoais encontramos a oportunidade de diferencia\u00e7\u00e3o atrav\u00e9s de uma abordagem que equilibrasse Inova\u00e7\u00e3o e Acessibilidade. RESULTADOS 170% de crescimento em 2 anos Expans\u00e3o nacional.<\/p>","protected":false},"author":225,"featured_media":19300,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[194],"segmentos":[197,201],"servicos":[207,195,205,209],"class_list":["post-17376","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-shinagawa","segmentos-industria","segmentos-tecnologia","servicos-arquitetura-de-marcas","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17376"}],"version-history":[{"count":102,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17376\/revisions"}],"predecessor-version":[{"id":21332,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17376\/revisions\/21332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19300"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17376"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17376"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17376"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}