{"id":17495,"date":"2023-11-30T15:14:57","date_gmt":"2023-11-30T18:14:57","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17495"},"modified":"2024-12-18T11:14:52","modified_gmt":"2024-12-18T14:14:52","slug":"inspirar-as-pessoas-a-beber-da-vida-combucha-conce","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/inspirar-as-pessoas-a-beber-da-vida-combucha-conce\/","title":{"rendered":"Inspiring people to drink of life"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Combucha Conc\u00ea\" src=\"https:\/\/player.vimeo.com\/video\/812530146?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"text-transform:capitalize\">Challenge<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:4em\">In a market where there was a lack of a brand that would lead the way in consumers' minds, we were given the challenge of building a brand narrative that would differentiate and popularize an unknown segment, creating a brand with a clear value proposition.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"1081\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-01-latas.jpg\" alt=\"Imagem que mostra a marca aplicada em embalagem de lata\" class=\"wp-image-17501\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-01-latas.jpg 1512w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-01-latas-300x214.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-01-latas-1024x732.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-01-latas-768x549.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-01-latas-18x12.jpg 18w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-02-disco-voador-1024x577.jpg\" alt=\"\" class=\"wp-image-17503\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-02-disco-voador-1024x577.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-02-disco-voador-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-02-disco-voador-768x433.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-02-disco-voador-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-02-disco-voador.jpg 1394w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-03-porta-copos-1024x573.jpg\" alt=\"Mostrar a logo e as ilustra\u00e7\u00f5es em um porta copo\" class=\"wp-image-17508\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-03-porta-copos-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-03-porta-copos-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-03-porta-copos-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-03-porta-copos-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-03-porta-copos.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-04-bandeira-1024x573.jpg\" alt=\"Aplica\u00e7\u00e3o da marca em uma bandeira\" class=\"wp-image-17511\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-04-bandeira-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-04-bandeira-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-04-bandeira-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-04-bandeira-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-04-bandeira.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1221\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-scaled.jpg\" alt=\"Posters mostrando os produtores do produto\" class=\"wp-image-17515\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-scaled.jpg 2560w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-300x143.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-1024x488.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-768x366.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-1536x732.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-2048x977.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-posters-18x9.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"min-height:0em;padding-top:1.5em;padding-right:var(--wp--preset--spacing--60);padding-bottom:1.5em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-areia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-20ccb10ce99dd6b68c94d0cca13b7f7d is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:200;line-height:1.3;text-decoration:none\">The essence of <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300\">Brazil in a can<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-areia-2-background-color has-background is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:3em\">We have united a triad that celebrates love for Brazilian origins and roots, the present as an opportunity to celebrate and care for life and the planet.<\/p>\n\n\n\n<p>The colors are based on attributes of historic houses in small Brazilian towns, bringing a direct reference to inland Brazil.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"801\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-06-camisa.jpg\" alt=\"Aplica\u00e7\u00e3o da logo em uma camiseta\" class=\"wp-image-17517\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-06-camisa.jpg 1432w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-06-camisa-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-06-camisa-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-06-camisa-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-06-camisa-18x10.jpg 18w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"801\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-07-poster-na-parede.jpg\" alt=\"\" class=\"wp-image-17519\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-07-poster-na-parede.jpg 1432w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-07-poster-na-parede-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-07-poster-na-parede-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-07-poster-na-parede-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-07-poster-na-parede-18x10.jpg 18w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-right:var(--wp--preset--spacing--60);padding-bottom:1.5em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide has-areia-4-background-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1.5em\">Simplicity of soul,<br>Sophisticated flavors.<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"padding-bottom:3em\">The graphics represent shapes based on city pillories, Brazilian characteristics and form windows that open and expand to show the unknown Brazil.<\/p>\n\n\n\n<p>The geometric typography brings the characteristics of a perennial brand, while the irreverence of the name stands out, where the letter \"A\" of Combucha itself becomes the accent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"801\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-08-post.jpg\" alt=\"\" class=\"wp-image-17544\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-08-post.jpg 1432w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-08-post-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-08-post-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-08-post-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-08-post-18x10.jpg 18w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"801\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-09-camisa-cambuci.jpg\" alt=\"\" class=\"wp-image-17546\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-09-camisa-cambuci.jpg 1432w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-09-camisa-cambuci-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-09-camisa-cambuci-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-09-camisa-cambuci-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Combucha-09-camisa-cambuci-18x10.jpg 18w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17682 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-ovos-josi segmentos-agro segmentos-industria servicos-ambientacao-de-marca servicos-arquitetura-retail servicos-arquitetura-de-marcas servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/ovos-josi-grupo-josidith-branding\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"3001\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Transformando commoditie em valor emocional\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon.png 3001w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-2048x2048.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-12x12.png 12w\" sizes=\"auto, (max-width: 3001px) 100vw, 3001px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/ovos-josi\/\" rel=\"tag\">Josi's eggs<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/ovos-josi-grupo-josidith-branding\/\" target=\"_self\" >Turning commodities into emotional value<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/agro\/\" rel=\"tag\">Agro<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-20040 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-sesi segmentos-educacao segmentos-industria segmentos-tecnologia servicos-ambientacao-de-marca servicos-arquitetura-retail\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/reinventando-espacos-para-honrar-legados\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Reinventando espa\u00e7os para honrar legados.\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01.png 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/sesi\/\" rel=\"tag\">SESI<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/reinventando-espacos-para-honrar-legados\/\" target=\"_self\" >Reinventing spaces to honor legacies.<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/educacao\/\" rel=\"tag\">Education<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>To inspire people to drink of life, here and now. Guided by this purpose, Combucha Conc\u00ea was born. The result is a brand with a simple soul and sophisticated flavors, toasting the best of life and biodiversity in every can.<\/p>","protected":false},"author":225,"featured_media":18779,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[304],"segmentos":[198,193],"servicos":[195,205,209,206],"class_list":["post-17495","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-combucha-conce","segmentos-servicos","segmentos-social","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual","servicos-naming"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17495"}],"version-history":[{"count":42,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17495\/revisions"}],"predecessor-version":[{"id":20260,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17495\/revisions\/20260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/18779"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17495"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17495"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17495"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}