{"id":17645,"date":"2024-05-15T15:39:00","date_gmt":"2024-05-15T18:39:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17645"},"modified":"2024-12-17T17:14:45","modified_gmt":"2024-12-17T20:14:45","slug":"posicionando-a-marca-lider-em-lubrificantes-no-brasil-iconic-texaco-ipiranga","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/posicionando-a-marca-lider-em-lubrificantes-no-brasil-iconic-texaco-ipiranga\/","title":{"rendered":"Positioning the leading lubricant brand in Brazil"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ICONIC SITE\" src=\"https:\/\/player.vimeo.com\/video\/1025420503?h=4cf812a2d9&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Protagonism <br>for the largest<br>lubricants industry<br>Brazil<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">Owner of the Ipiranga Lubrificantes and Texaco brands, two of the most important brands in the sector, we worked with Iconic on the challenge of understanding how to best structure the relationship between their product brands and the value of the institutional brand.<br><br>How and when does Brand Architecture generate value? <br>How does it support your future challenges? <br>What opportunities do we have?<br><br>We involved different audiences in the research and diagnosis process, resulting in a new purpose \"Leading the transformation\", reinforcing the leading role of the largest company in the sector in supporting evolutionary and sustainable movements in different sectors, such as industry 4.0, agribusiness and mobility.<\/p>\n\n\n\n<p>To support the positioning, we developed a new visual identity with a focus on internal engagement and clarity of external communication, highlighting the relationships between institutional, product brands, service brands and sub-brands.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-8@3x-1024x565.png\" alt=\"\" class=\"wp-image-19408\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-8@3x-1024x565.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-8@3x-300x166.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-8@3x-768x424.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-8@3x-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-8@3x.png 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-5@3x-1024x576.png\" alt=\"\" class=\"wp-image-19407\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-5@3x-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-5@3x-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-5@3x-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-5@3x-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-5@3x.png 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Iconic-Capa-1-1024x732.jpg\" alt=\"\" class=\"wp-image-18572\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Iconic-Capa-1-1024x732.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Iconic-Capa-1-300x214.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Iconic-Capa-1-768x549.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Iconic-Capa-1-18x12.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Iconic-Capa-1.jpg 1512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-3@3x-1024x577.png\" alt=\"\" class=\"wp-image-19406\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-3@3x-1024x577.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-3@3x-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-3@3x-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-3@3x-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-3@3x.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-6@3x-1024x576.png\" alt=\"\" class=\"wp-image-19404\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-6@3x-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-6@3x-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-6@3x-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-6@3x-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-6@3x.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-7@3x-1024x576.png\" alt=\"\" class=\"wp-image-19405\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-7@3x-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-7@3x-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-7@3x-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-7@3x-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-7@3x.png 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-4@3x-1024x683.png\" alt=\"\" class=\"wp-image-19409\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-4@3x-1024x683.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-4@3x-300x200.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-4@3x-768x512.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-4@3x-18x12.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-4@3x.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-3-1024x573.jpg\" alt=\"\" class=\"wp-image-18808\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-3-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-3-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-3-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-3-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-3.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ANIMACAO-CORTE-1.mov\"><\/video><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-1-1024x573.jpg\" alt=\"\" class=\"wp-image-18809\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-1-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-1-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-1-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-1-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-1.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-6-1024x573.png\" alt=\"\" class=\"wp-image-18811\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-6-1024x573.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-6-300x168.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-6-768x430.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-6-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-6.png 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Mockup-outdoor-Icoonic2_11zon-1024x576.png\" alt=\"\" class=\"wp-image-18908\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Mockup-outdoor-Icoonic2_11zon-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Mockup-outdoor-Icoonic2_11zon-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Mockup-outdoor-Icoonic2_11zon-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Mockup-outdoor-Icoonic2_11zon-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Mockup-outdoor-Icoonic2_11zon-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Mockup-outdoor-Icoonic2_11zon.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-2-1024x573.jpg\" alt=\"\" class=\"wp-image-18813\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-2-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-2-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-2-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-2.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17661 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-poli segmentos-educacao segmentos-servicos segmentos-social segmentos-tecnologia servicos-branding servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/transformando-processos-em-comunicacoes-ageis-poli\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"3001\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Transformando processos em comunica\u00e7\u00f5es \u00e1geis\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon.png 3001w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon-2048x2048.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/poli_11zon-12x12.png 12w\" sizes=\"auto, (max-width: 3001px) 100vw, 3001px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/poli\/\" rel=\"tag\">Poli<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/transformando-processos-em-comunicacoes-ageis-poli\/\" target=\"_self\" >Transforming processes into agile communications<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/educacao\/\" rel=\"tag\">Education<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/social\/\" rel=\"tag\">Social<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17733 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-algar segmentos-agro segmentos-tecnologia servicos-arquitetura-de-marcas servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/arquitetura-de-marcas-proposito-e-esg-em-sinergia-algar-farming\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1867\" height=\"1181\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Algar-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arquitetura de marcas, prop\u00f3sito e ESG em sinergia\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Algar-2.png 1867w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Algar-2-300x190.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Algar-2-1024x648.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Algar-2-768x486.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Algar-2-1536x972.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Algar-2-18x12.png 18w\" sizes=\"auto, (max-width: 1867px) 100vw, 1867px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/algar\/\" rel=\"tag\">Algar<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/arquitetura-de-marcas-proposito-e-esg-em-sinergia-algar-farming\/\" target=\"_self\" >Brand architecture, purpose and ESG in synergy<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/agro\/\" rel=\"tag\">Agro<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Leader in lubricants in Brazil, Iconic is the result of the union between Chevron and Ipiranga.<br \/>\nWith industrial operations covering a portfolio of more than 900 products, the company serves more than 100,000 direct customers throughout the country and produces more than 500 million liters a year. <\/p>","protected":false},"author":225,"featured_media":19292,"menu_order":0,"comment_status":"closed","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[215],"segmentos":[197,198,201],"servicos":[205,209],"class_list":["post-17645","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-iconic","segmentos-industria","segmentos-servicos","segmentos-tecnologia","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17645"}],"version-history":[{"count":46,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17645\/revisions"}],"predecessor-version":[{"id":20232,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17645\/revisions\/20232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19292"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17645"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17645"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17645"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}