{"id":17733,"date":"2023-12-01T16:29:27","date_gmt":"2023-12-01T19:29:27","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17733"},"modified":"2024-12-18T11:01:29","modified_gmt":"2024-12-18T14:01:29","slug":"arquitetura-de-marcas-proposito-e-esg-em-sinergia-algar-farming","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/arquitetura-de-marcas-proposito-e-esg-em-sinergia-algar-farming\/","title":{"rendered":"Brand architecture, purpose and ESG in synergy"},"content":{"rendered":"<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ALGAR MANIFESTO\" src=\"https:\/\/player.vimeo.com\/video\/890410576?h=7a9fa674ae&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-right:0;padding-bottom:1.5em;padding-left:0\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ICONES-ANIMACAO.mp4\"><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">A trip<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">in the center<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Amazon<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:4em\">In a project that took us to the center of the Amazon, to listen to the riverside population and local society, we considered all of the brand's stakeholders to create a new positioning that highlighted the synergy between Algar Farming's business fronts (from reforestation to the handmade furniture industry using forest waste). <\/p>\n\n\n\n<p>The entire visual universe preserves the characteristics of Algar's identity, while assets have been reinterpreted to give life to new communication possibilities.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-right:0;padding-bottom:1.5em;padding-left:0\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/3-POSTERS-ANIMADO-1.mp4\"><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-right:0;padding-bottom:1.5em;padding-left:0\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-ANIMADO-INSTAGRAM.m4v\"><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-right:0;padding-bottom:1.5em;padding-left:0\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/SITE-ANIMADO.m4v\"><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/OUTDOOR-1024x558.jpg\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/OUTDOOR-1024x558.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/OUTDOOR-300x164.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/OUTDOOR-768x419.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/OUTDOOR-1536x837.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/OUTDOOR-2048x1116.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/OUTDOOR-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"min-height:0em;padding-top:1.5em;padding-right:var(--wp--preset--spacing--60);padding-bottom:1.5em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-areia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-1ca53e07ec35c2dd8d7bafcda9e35f92 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;line-height:1.3;text-decoration:none\">A new <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;line-height:1.3;text-decoration:none\">language<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;line-height:1.3;text-decoration:none\">for generation<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;line-height:1.3;text-decoration:none\">of value<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-areia-2-background-color has-background is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1em\">The power of nature<\/p>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:2em\">By listening to everyone involved, the project creates a proprietary language for different audiences who now share the same interest: making Brazil a leading country in the sustainable economy. <\/p>\n\n\n\n<p>The new language and positioning reinforce Algar's Governance and good practices, which become a seal of responsibility for products of Algar origin - from grains to furniture made by local people themselves.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/BANNER-MURO-DA-CASA-1024x614.jpg\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/BANNER-MURO-DA-CASA-1024x614.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/BANNER-MURO-DA-CASA-300x180.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/BANNER-MURO-DA-CASA-768x461.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/BANNER-MURO-DA-CASA-1536x922.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/BANNER-MURO-DA-CASA-2048x1229.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/BANNER-MURO-DA-CASA-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-PLACA-1024x576.jpg\" alt=\"\" class=\"wp-image-17831\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-PLACA-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-PLACA-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-PLACA-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-PLACA-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-PLACA-2048x1152.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/MOCKUP-PLACA-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17932 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-grupo-natureza segmentos-experiencia servicos-arquitetura-retail\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/desenhando-um-escritorio-para-engajamento-cultural-e-o-trabalho-hibrido-do-futuro-grupo-natureza\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"4017\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Desenhando um escrit\u00f3rio para engajamento cultural e o trabalho h\u00edbrido do futuro\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1.png 4017w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-300x224.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-1024x765.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-768x574.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-1536x1148.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-2048x1530.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-16x12.png 16w\" sizes=\"auto, (max-width: 4017px) 100vw, 4017px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/grupo-natureza\/\" rel=\"tag\">Nature Group<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/desenhando-um-escritorio-para-engajamento-cultural-e-o-trabalho-hibrido-do-futuro-grupo-natureza\/\" target=\"_self\" >Designing an office for cultural engagement and the hybrid workplace of the future<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17884 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-aliare segmentos-experiencia segmentos-servicos segmentos-tecnologia servicos-identidade-visual servicos-naming\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/construcao-da-primeira-big-tech-agro-do-brasil-aliare\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1921\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Constru\u00e7\u00e3o da primeira Big Tech agro do Brasil\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2.png 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-12x12.png 12w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/aliare\/\" rel=\"tag\">Aliare<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/construcao-da-primeira-big-tech-agro-do-brasil-aliare\/\" target=\"_self\" >Building Brazil's first agro Big Tech<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>O Grupo Algar \u00e9 uma das empresas nacionais mais relevantes e que investe alto em suas a\u00e7\u00f5es de ESG, mas pouca gente sabe. <\/p>\n<p>With a large agricultural integration operation, focused on Sustainable Forest Management, Algar Farming (part of the Holding) needed to highlight all its positive impact on the world, inspiring employees and the market to look to the future.<\/p>","protected":false},"author":225,"featured_media":18912,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[219],"segmentos":[203,201],"servicos":[207,205,209],"class_list":["post-17733","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-algar","segmentos-agro","segmentos-tecnologia","servicos-arquitetura-de-marcas","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17733"}],"version-history":[{"count":23,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17733\/revisions"}],"predecessor-version":[{"id":20256,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17733\/revisions\/20256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/18912"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17733"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17733"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17733"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}