{"id":17884,"date":"2023-12-07T08:48:00","date_gmt":"2023-12-07T11:48:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17884"},"modified":"2024-12-17T16:46:31","modified_gmt":"2024-12-17T19:46:31","slug":"construcao-da-primeira-big-tech-agro-do-brasil-aliare","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/construcao-da-primeira-big-tech-agro-do-brasil-aliare\/","title":{"rendered":"Building Brazil's first agro Big Tech"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aliare Case Video\" src=\"https:\/\/player.vimeo.com\/video\/589116435?h=0a233ac4f8&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:capitalize\">The field<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:capitalize\">without borders<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:4em\">Throughout the project, one of our biggest challenges was to understand how to unify the company's culture in a new brand, which is already strong with more than 700 employees and 52,000 users throughout Brazil.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-01-outdoor-1024x573.jpg\" alt=\"\" class=\"wp-image-19281\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-01-outdoor-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-01-outdoor-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-01-outdoor-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-01-outdoor-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-01-outdoor.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_stand-2-1024x576.jpg\" alt=\"\" class=\"wp-image-19282\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_stand-2-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_stand-2-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_stand-2-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_stand-2-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_stand-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_stand-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Revista_Aliare-2-1024x576.png\" alt=\"\" class=\"wp-image-19283\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Revista_Aliare-2-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Revista_Aliare-2-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Revista_Aliare-2-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Revista_Aliare-2-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Revista_Aliare-2-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Revista_Aliare-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-4-1024x573.jpg\" alt=\"\" class=\"wp-image-18818\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-4-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-4-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-4-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-4-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-4.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-05-posters-1024x573.jpg\" alt=\"\" class=\"wp-image-19285\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-05-posters-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-05-posters-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-05-posters-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-05-posters-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/Aliare-05-posters.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:capitalize\">The transformation<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">of the field is<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">right there<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:4em\">The logo alludes to the rapprochement between the field and technology, and the synergy between the companies, characteristics reinforced by the color palette and the other supporting elements.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-3-1024x577.jpg\" alt=\"\" class=\"wp-image-18819\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-3-1024x577.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-3-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-3-768x433.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-3-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-3.jpg 1394w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-3-1024x573.jpg\" alt=\"\" class=\"wp-image-18820\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-3-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-3-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-3-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-3-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-1-3.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_evento-2-1024x576.jpg\" alt=\"\" class=\"wp-image-19286\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_evento-2-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_evento-2-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_evento-2-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_evento-2-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_evento-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_evento-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_cracha_preto-2-1024x576.jpg\" alt=\"\" class=\"wp-image-19287\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_cracha_preto-2-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_cracha_preto-2-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_cracha_preto-2-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_cracha_preto-2-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_cracha_preto-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ALI_cracha_preto-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em;padding-top:0;padding-right:var(--wp--preset--spacing--60);padding-bottom:0;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide has-areia-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1.5em\">Our view of the challenge<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"padding-bottom:0em\">With this challenge in hand, we united the vision of our team of brand creation experts with decision-makers at the head of the business, using our approach to solve complex challenges,&nbsp;<a href=\"https:\/\/enredo.com.br\/en\/brand-innovation\/\">o Brand Innovation<\/a>. A process designed to identify opportunities and build brands that are ready for the future.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17997 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-stand-terral segmentos-arquitetura servicos-ambientacao-de-marca servicos-arquitetura-retail\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/remodelamos-o-mercado-de-containers-do-centro-oeste-terral\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"4017\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Remodelamos o mercado de containers do Centro-Oeste\u00a0\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon.png 4017w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-300x224.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-1024x765.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-768x574.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-1536x1148.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-2048x1530.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-16x12.png 16w\" sizes=\"auto, (max-width: 4017px) 100vw, 4017px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/stand-terral\/\" rel=\"tag\">Terral Stand<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/remodelamos-o-mercado-de-containers-do-centro-oeste-terral\/\" target=\"_self\" >We have reshaped the container market in the Midwest\u00a0<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/arquitetura\/\" rel=\"tag\">Architecture<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-19732 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-lar segmentos-agro segmentos-alimentacao segmentos-comercio segmentos-industria servicos-arquitetura-retail servicos-arquitetura-de-marcas servicos-branding\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-nova-identidade-de-lar-para-conquistar-mercados-globais\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"700% de crescimento. A nova identidade da Lar Cooperativa para conquistar mercados globais.\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f.jpeg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-300x102.jpeg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-1024x347.jpeg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-768x260.jpeg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-1536x520.jpeg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-18x6.jpeg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/lar\/\" rel=\"tag\">Home<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-nova-identidade-de-lar-para-conquistar-mercados-globais\/\" target=\"_self\" >700% of growth. Lar Cooperativa's new identity to conquer global markets.<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/agro\/\" rel=\"tag\">Agro<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/alimentacao\/\" rel=\"tag\">Food<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/comercio\/\" rel=\"tag\">Trade<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>With the support of BTG Pactual, the Siagri Group and Datacoper have announced a merger, creating the largest agribusiness technology company in Brazil, Aliare. The movement aims to unite the entire agribusiness ecosystem to boost sustainable production in the country.<\/p>","protected":false},"author":225,"featured_media":19322,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[220],"segmentos":[221,198,201],"servicos":[209,206],"class_list":["post-17884","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-aliare","segmentos-experiencia","segmentos-servicos","segmentos-tecnologia","servicos-identidade-visual","servicos-naming"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17884"}],"version-history":[{"count":29,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17884\/revisions"}],"predecessor-version":[{"id":20228,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17884\/revisions\/20228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19322"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17884"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17884"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17884"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}