{"id":17955,"date":"2023-12-11T11:44:38","date_gmt":"2023-12-11T14:44:38","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17955"},"modified":"2024-12-18T09:33:49","modified_gmt":"2024-12-18T12:33:49","slug":"loja-da-porto","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/loja-da-porto\/","title":{"rendered":"Strengthening culture through architecture"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Porto Store video case\" src=\"https:\/\/player.vimeo.com\/video\/848815646?h=d2b9ff3652&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"text-transform:capitalize\">Challenge<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">Making the brand's values and personality tangible in an 18m\u00b2 space to hold the 103 products.<\/p>\n\n\n\n<p style=\"margin-bottom:4em\">With a focus on the brand experience and with the aim of fostering an internal culture, a line of institutional products was created for its 3 verticals: bank, insurance and health. Premium products designed for brokers, providers, partners and clients.<br><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/PORTO.mp4\"><\/video><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER--1024x573.jpg\" alt=\"\" class=\"wp-image-18791\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER--1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER--300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER--768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER--18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Porto-02-ambiente-1024x573.jpg\" alt=\"\" class=\"wp-image-17965\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Porto-02-ambiente-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Porto-02-ambiente-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Porto-02-ambiente-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Porto-02-ambiente-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Porto-02-ambiente.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-4-2-1024x573.jpg\" alt=\"\" class=\"wp-image-18788\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-4-2-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-4-2-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-4-2-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-4-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-4-2.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em;padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide has-areia-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1.5em\">Bring simplicity and a sense of belonging<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"padding-bottom:0em;line-height:1.2\">Visionary: We create color block spaces<br><br>Simplicity: We suggest self-service and translucent materiality with a quick flow of understanding.<br><br>Determined: We think about displaying products clearly and objectively<br><br>Charismatic and empathetic: Drawing points of contact throughout the journey<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-3-1024x573.jpg\" alt=\"\" class=\"wp-image-18787\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-3-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-3-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-3-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-3-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-3.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Captura-de-Tela-2023-11-22-as-08.53-1-1024x575.jpg\" alt=\"\" class=\"wp-image-18786\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Captura-de-Tela-2023-11-22-as-08.53-1-1024x575.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Captura-de-Tela-2023-11-22-as-08.53-1-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Captura-de-Tela-2023-11-22-as-08.53-1-768x431.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Captura-de-Tela-2023-11-22-as-08.53-1-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Captura-de-Tela-2023-11-22-as-08.53-1.jpg 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-19752 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-sitpass segmentos-servicos segmentos-social segmentos-tecnologia servicos-branding servicos-estrategia-de-marca\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/um-ponto-de-partida-varias-possibilidades\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"8001\" height=\"8001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Um ponto de partida, v\u00e1rias possibilidades\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10.png 8001w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10-2048x2048.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-10-12x12.png 12w\" sizes=\"auto, (max-width: 8001px) 100vw, 8001px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/sitpass\/\" rel=\"tag\">Sitpass<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/um-ponto-de-partida-varias-possibilidades\/\" target=\"_self\" >One starting point, many possibilities<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/social\/\" rel=\"tag\">Social<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-18080 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-pit-stop segmentos-experiencia segmentos-servicos segmentos-varejo servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/expandindo-o-negocio-de-franchising-da-ambev-pitstop\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Expandindo o neg\u00f3cio de franchising da Ambev\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/pit-stop\/\" rel=\"tag\">Pit Stop<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/expandindo-o-negocio-de-franchising-da-ambev-pitstop\/\" target=\"_self\" >Expanding Ambev's franchising business<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/varejo\/\" rel=\"tag\">Retail<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Porto is more than an insurance company: it's an ecosystem with all the solutions to turn dreams into daily realities. We made the brand's values and personality tangible in an 18m\u00b2 space to hold the 103 products. The end result was simplicity and a sense of belonging.<\/p>","protected":false},"author":225,"featured_media":18700,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[224],"segmentos":[225],"servicos":[211,210],"class_list":["post-17955","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-loja-porto","segmentos-arquitetura","servicos-ambientacao-de-marca","servicos-arquitetura-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17955"}],"version-history":[{"count":21,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17955\/revisions"}],"predecessor-version":[{"id":20242,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17955\/revisions\/20242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/18700"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17955"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17955"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17955"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}