{"id":17980,"date":"2023-12-04T14:54:19","date_gmt":"2023-12-04T17:54:19","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17980"},"modified":"2024-12-18T10:22:24","modified_gmt":"2024-12-18T13:22:24","slug":"um-convite-para-vivenciar-a-experiencia-pininfarina","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/um-convite-para-vivenciar-a-experiencia-pininfarina\/","title":{"rendered":"An invitation to experience"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BDA 23 - Infinity by Pininfarina\" src=\"https:\/\/player.vimeo.com\/video\/891154156?h=09aa16a75f&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"text-transform:capitalize\">Challenge<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:4em\">At the invitation of two major real estate developers, City and OM, we accepted the mission, starting with the interior design, to create the ambience of the brand communication and reinforce the power of the product.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1024x573.jpg\" alt=\"\" class=\"wp-image-17985\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-5-1024x573.jpg\" alt=\"\" class=\"wp-image-18830\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-5-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-5-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-5-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-5-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-5.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina-03-ambiente-1024x573.jpg\" alt=\"\" class=\"wp-image-17991\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina-03-ambiente-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina-03-ambiente-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina-03-ambiente-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina-03-ambiente-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina-03-ambiente.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-5-1024x573.jpg\" alt=\"\" class=\"wp-image-18825\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-5-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-5-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-5-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-5-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-5.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em;padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide has-areia-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1.5em;line-height:1\">Goi\u00e1s' first corporate development<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"padding-bottom:0em\">We are inspired<strong> <\/strong>in the development's timeless design to tell its story in the exhibition gallery. And driven by the concept of the fa\u00e7ade, we created a structure that<strong> <\/strong>brings movement and rhythm to the development's distinctive features. We told the whole story in detail and in textual interventions that inspired<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"padding-bottom:0em\">the atmosphere of the brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-3-1024x573.jpg\" alt=\"\" class=\"wp-image-18826\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-3-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-3-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-3-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-3-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-3-3.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-4-1024x577.jpg\" alt=\"\" class=\"wp-image-18828\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-4-1024x577.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-4-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-4-768x433.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-4-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/Captura-de-Tela-2023-11-22-as-08.53-1-4.jpg 1394w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17912 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-city segmentos-experiencia segmentos-servicos segmentos-tecnologia servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/o-futuro-de-uma-marca-lider-no-mercado-imobiliario-de-alto-padrao\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"O futuro de uma marca l\u00edder no mercado imobili\u00e1rio de alto padr\u00e3o\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-city-enredo-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/city\/\" rel=\"tag\">City<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/o-futuro-de-uma-marca-lider-no-mercado-imobiliario-de-alto-padrao\/\" target=\"_self\" >The future of a leading brand in the high-end real estate market<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17997 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-stand-terral segmentos-arquitetura servicos-ambientacao-de-marca servicos-arquitetura-retail\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/remodelamos-o-mercado-de-containers-do-centro-oeste-terral\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"4017\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Remodelamos o mercado de containers do Centro-Oeste\u00a0\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon.png 4017w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-300x224.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-1024x765.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-768x574.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-1536x1148.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-2048x1530.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito_11zon-16x12.png 16w\" sizes=\"auto, (max-width: 4017px) 100vw, 4017px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/stand-terral\/\" rel=\"tag\">Terral Stand<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/remodelamos-o-mercado-de-containers-do-centro-oeste-terral\/\" target=\"_self\" >We have reshaped the container market in the Midwest\u00a0<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/arquitetura\/\" rel=\"tag\">Architecture<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Com a assinatura do renomado escrit\u00f3rio italiano Pininfarina<br \/>\nSurge um in\u00e9dito empreendimento corporativo.<\/p>\n<p>A convite de duas grandes incoporadoras, City e OM, aceitamos a miss\u00e3o de, a partir do projeto de interiores, criar a ambienta\u00e7\u00e3o da comunica\u00e7\u00e3o de marca e refor\u00e7ar a pot\u00eancia do produto.<\/p>\n<p>Um convite para vivenciar a experi\u00eancia do primeiro empreendimento de luxo corporativo de Goi\u00e2nia.<\/p>","protected":false},"author":225,"featured_media":18704,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[305],"segmentos":[225,221],"servicos":[211,210],"class_list":["post-17980","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-infinity","segmentos-arquitetura","segmentos-experiencia","servicos-ambientacao-de-marca","servicos-arquitetura-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17980"}],"version-history":[{"count":22,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17980\/revisions"}],"predecessor-version":[{"id":20250,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17980\/revisions\/20250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/18704"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17980"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17980"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17980"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}