{"id":17997,"date":"2023-12-04T16:03:54","date_gmt":"2023-12-04T19:03:54","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=17997"},"modified":"2024-12-17T16:49:11","modified_gmt":"2024-12-17T19:49:11","slug":"remodelamos-o-mercado-de-containers-do-centro-oeste-terral","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/remodelamos-o-mercado-de-containers-do-centro-oeste-terral\/","title":{"rendered":"We have reshaped the container market in the Midwest\u00a0"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RDI 23 - Terral Concept Sales Stand\" src=\"https:\/\/player.vimeo.com\/video\/884998050?h=4ba9996236&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"text-transform:capitalize\">Challenge<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>With the idea of elevating the meaning of living came Terral Conceito, a line of premium developments with exclusive design, intelligent architecture and sustainable models. For unique developments, your sales stand should go far beyond product promotion.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"margin-bottom:4em\">The biggest challenge was to think of something replicable, adaptable and itinerant, communicating the strength of the Terral brand in its new moment in a sophisticatedly simple way and differentiating the premium product from the standard one.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1-1024x573.jpg\" alt=\"\" class=\"wp-image-18002\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-1.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito-01-1024x683.jpg\" alt=\"\" class=\"wp-image-18004\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito-01-1024x683.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito-01-300x200.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito-01-768x512.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito-01-1536x1024.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito-01-2048x1365.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Terral-Conceito-01-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Frame-236-1024x573.jpg\" alt=\"\" class=\"wp-image-18006\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Frame-236-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Frame-236-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Frame-236-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Frame-236-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Frame-236.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em;padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide has-areia-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1.5em;line-height:0\">A living architecture<\/p>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1.5em;line-height:0\">and adaptable.<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"padding-bottom:0em\">The idea of the container comes from its modularity. We developed the Minimum Viable Stand (MSV), which contains everything needed for the operation to work and for the experience to last, both before and during construction. Based on this, a whole ecosystem can be created that molds itself according to the development's target community, transforming the sales stand into a space for living and socializing. A living and adaptable architecture.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17645 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-iconic segmentos-industria segmentos-servicos segmentos-tecnologia servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/posicionando-a-marca-lider-em-lubrificantes-no-brasil-iconic-texaco-ipiranga\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Posicionando a marca l\u00edder em lubrificantes no Brasil\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/iconic\/\" rel=\"tag\">Iconic<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/posicionando-a-marca-lider-em-lubrificantes-no-brasil-iconic-texaco-ipiranga\/\" target=\"_self\" >Positioning the leading lubricant brand in Brazil<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17884 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-aliare segmentos-experiencia segmentos-servicos segmentos-tecnologia servicos-identidade-visual servicos-naming\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/construcao-da-primeira-big-tech-agro-do-brasil-aliare\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1921\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Constru\u00e7\u00e3o da primeira Big Tech agro do Brasil\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2.png 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-8-2-12x12.png 12w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/aliare\/\" rel=\"tag\">Aliare<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/construcao-da-primeira-big-tech-agro-do-brasil-aliare\/\" target=\"_self\" >Building Brazil's first agro Big Tech<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>With the idea of elevating the meaning of living came Terral Conceito, a line of premium developments with exclusive design, intelligent architecture and sustainable models. For unique developments, your sales stand should go far beyond product promotion.<\/p>","protected":false},"author":225,"featured_media":18761,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[228],"segmentos":[225],"servicos":[211,210],"class_list":["post-17997","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-stand-terral","segmentos-arquitetura","servicos-ambientacao-de-marca","servicos-arquitetura-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17997"}],"version-history":[{"count":16,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17997\/revisions"}],"predecessor-version":[{"id":20230,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/17997\/revisions\/20230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/18761"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17997"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=17997"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=17997"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=17997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}