{"id":18080,"date":"2023-12-07T08:51:00","date_gmt":"2023-12-07T11:51:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=18080"},"modified":"2024-12-17T16:33:49","modified_gmt":"2024-12-17T19:33:49","slug":"expandindo-o-negocio-de-franchising-da-ambev-pitstop","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/expandindo-o-negocio-de-franchising-da-ambev-pitstop\/","title":{"rendered":"Expanding Ambev's franchising business"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pit Stop - Video Case\" src=\"https:\/\/player.vimeo.com\/video\/449886010?h=30b3cbfa55&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">An immersion<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">for Brazil<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">for real<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">For 33 days, our team traveled through 24 cities in 6 Brazilian states, trying to understand people's lifestyles, their habits and the level of relationship they already have with the world of alcoholic beverages, the Ambev brands and Pit Stop. <\/p>\n\n\n\n<p>We went to their homes, took part in their routines and experienced a real documented ethnographic journey, involving more than 400 people interviewed, including customers, franchisees and the general public.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-6-1024x573.jpg\" alt=\"\" class=\"wp-image-18086\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-6-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-6-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-6-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-6-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-6.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-2-1024x573.jpg\" alt=\"\" class=\"wp-image-18802\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-2-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-2-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-2-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-POSTER-V1-2.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-2-1024x573.jpg\" alt=\"\" class=\"wp-image-18089\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-2-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-2-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-2-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-APRESENTACAO-1-2-2.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-5-1-1024x573.jpg\" alt=\"\" class=\"wp-image-18803\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-5-1-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-5-1-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-5-1-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-5-1-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-5-1.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:2.25em;padding-bottom:7em;padding-left:2.25em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">A brand<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">who speaks the <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">local language<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">In addition to reinforcing the functional benefits of Pit Stop (Fast, Cold and Fair Price), we created a brand platform capable of driving the growth of the chain, talking directly to our target, regardless of their geographical location. A representation of the best that our country has to offer, consolidated in a single language: the Brazilian language.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-POSTER-V1-1-1024x573.jpg\" alt=\"\" class=\"wp-image-18092\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-POSTER-V1-1-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-POSTER-V1-1-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-POSTER-V1-1-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-POSTER-V1-1-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/TGR-POSTER-V1-1.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-7-1024x573.jpg\" alt=\"\" class=\"wp-image-18804\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-7-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-7-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-7-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-7-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-7.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-2-1024x573.jpg\" alt=\"\" class=\"wp-image-18805\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-2-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-2-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-2-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/01\/TGR-APRESENTACAO-1-4-2.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"min-height:0em;padding-top:1.5em;padding-right:var(--wp--preset--spacing--60);padding-bottom:1.5em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-areia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-f89f4904bf83509f42c8f8d3fac13b8f is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:200;line-height:1.3;text-decoration:none\">Partnership<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300\">results <\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-areia-2-background-color has-background is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1em\">Enredo + Pit Stop + Z\u00e9 Delivery<\/p>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:2em\">In partnership with the ambev team, we worked on the implementation of the brand and recommendations for the new architecture. In the first 120 days after implementation, the unit grew by 30% in franchise sales. <\/p>\n\n\n\n<p>In addition, we opened up new commercial possibilities through our partnership with Z\u00e9 Delivery (which we also worked with to design its national expansion strategy), starting a process of digital and omnichannel operation.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17376 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-shinagawa segmentos-industria segmentos-tecnologia servicos-arquitetura-de-marcas servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Transformando a percep\u00e7\u00e3o global de refrat\u00e1rios\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/shinagawa\/\" rel=\"tag\">Shinagawa<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/\" target=\"_self\" >Transforming the global perception of refractories<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17980 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-infinity segmentos-arquitetura segmentos-experiencia servicos-ambientacao-de-marca servicos-arquitetura-retail\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/um-convite-para-vivenciar-a-experiencia-pininfarina\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"4018\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Um convite para vivenciar a experi\u00eancia\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon.png 4018w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon-300x224.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon-1024x765.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon-768x574.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon-1536x1147.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon-2048x1530.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Pininfarina_11zon-16x12.png 16w\" sizes=\"auto, (max-width: 4018px) 100vw, 4018px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/infinity\/\" rel=\"tag\">Infinity<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/um-convite-para-vivenciar-a-experiencia-pininfarina\/\" target=\"_self\" >An invitation to experience<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/arquitetura\/\" rel=\"tag\">Architecture<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Em 2019 fomos convidados pela ambev a repensar o futuro do Pit Stop Skol, uma das franquias da Ambev especializada em venda de bebidas. O desafio era claro: como transformar a percep\u00e7\u00e3o que as pessoas tinham sobre o neg\u00f3cio, encontrando um posicionamento claro e revertendo o cen\u00e1rio para criar um dos maiores cases de franchising do Brasil. Atrav\u00e9s do seu reposicionamento de marca e modelo de neg\u00f3cio. <\/p>\n<p>RESULTADOS 40% de crescimento em vendas de novas franquias 1\u00ba\u00a0Lugar no ranking de Microfranquias da ABF Digitaliza\u00e7\u00e3o do modelo de neg\u00f3cio<\/p>","protected":false},"author":225,"featured_media":19294,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[302],"segmentos":[221,198,200],"servicos":[195,205,209],"class_list":["post-18080","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-pit-stop","segmentos-experiencia","segmentos-servicos","segmentos-varejo","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=18080"}],"version-history":[{"count":14,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18080\/revisions"}],"predecessor-version":[{"id":20226,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18080\/revisions\/20226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19294"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=18080"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=18080"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=18080"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=18080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}