{"id":18140,"date":"2023-12-11T11:45:00","date_gmt":"2023-12-11T14:45:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=18140"},"modified":"2024-12-18T09:21:55","modified_gmt":"2024-12-18T12:21:55","slug":"casa-do-pica-pau-retail-branding-varejo","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/casa-do-pica-pau-retail-branding-varejo\/","title":{"rendered":"Reinventing the future of retail with Casa do Pica-Pau"},"content":{"rendered":"<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Video-Case Retail Casa do Pica Pau - Enredo Brand Innovation\" src=\"https:\/\/player.vimeo.com\/video\/896004193?h=fd771d2803&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Diagnosis <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">brand<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">We identified that Casa do Pica-Pau was organized into 3 segments (agribusiness, business and John Deere representation) which allowed it to be a strong and regionally recognized brand, but made it difficult for the external public to understand the full range of activities.<\/p>\n\n\n\n<p style=\"margin-bottom:3em\">We carried out in-store immersions and applied our own methodology through the Branding and Retail Architecture areas to present a plan of solutions: embracing the diversity of products to strengthen the positioning as an agricultural and business partner, integrating John Deere as a complementary brand in sales and recreating the in-store experience.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Mural-1024x576.png\" alt=\"\" class=\"wp-image-18147\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Mural-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Mural-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Mural-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Mural-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Mural-2048x1152.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Mural-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Outdoor-3-1024x576.jpg\" alt=\"\" class=\"wp-image-18146\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Outdoor-3-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Outdoor-3-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Outdoor-3-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Outdoor-3-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Outdoor-3-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Outdoor-3.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Strategy and  <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Identity<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">Based on the brand's differential, our purpose is to be the best partner for those who live and breathe agribusiness. A growing brand, dedicated to making others grow.<\/p>\n\n\n\n<p style=\"margin-bottom:3em\">We expressed this change by updating the logo to a rounded and friendly typeface, modernizing the visual presentation. We created illustrations depicting scenes from agriculture and the business, with bright colors that support the division of segments.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups-02-1024x576.png\" alt=\"\" class=\"wp-image-18149\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups-02-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups-02-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups-02-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups-02-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups-02-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups-02.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups_Prancheta-1-1024x576.png\" alt=\"\" class=\"wp-image-18150\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups_Prancheta-1-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups_Prancheta-1-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups_Prancheta-1-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups_Prancheta-1-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups_Prancheta-1-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/mockups_Prancheta-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Billboard-Mockup-copiar-1024x682.jpg\" alt=\"\" class=\"wp-image-18153\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Billboard-Mockup-copiar-1024x682.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Billboard-Mockup-copiar-300x200.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Billboard-Mockup-copiar-768x512.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Billboard-Mockup-copiar-1536x1024.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Billboard-Mockup-copiar-18x12.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Billboard-Mockup-copiar.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained\" style=\"padding-top:7em;padding-right:var(--wp--preset--spacing--60);padding-bottom:7em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Architecture  <\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">In line with the brand's new momentum, our architecture team restructured new stores for Casa do Pica-Pau in sizes P, M and G in order to give more flexibility and maintain the brand's standard in any available space.<\/p>\n\n\n\n<p style=\"margin-bottom:3em\">As we immersed ourselves in the project, we identified two major challenges: to create a layout that emphasized products of varying sizes and a clearer, more agile and guided purchasing journey.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ISO-terreo-1024x707.png\" alt=\"\" class=\"wp-image-18155\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ISO-terreo-1024x707.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ISO-terreo-300x207.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ISO-terreo-768x531.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ISO-terreo-18x12.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/ISO-terreo.png 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-3-1024x576.jpg\" alt=\"\" class=\"wp-image-18157\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-3-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-3-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-3-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-3-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-3-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-5-1024x576.jpg\" alt=\"\" class=\"wp-image-18159\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-5-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-5-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-5-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-5-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-5-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-5.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Case-Interno-05-1024x576.jpg\" alt=\"\" class=\"wp-image-18160\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Case-Interno-05-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Case-Interno-05-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Case-Interno-05-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Case-Interno-05-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Case-Interno-05-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/CPP-Case-Interno-05.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-6-1024x576.jpg\" alt=\"\" class=\"wp-image-18161\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-6-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-6-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-6-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-6-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-6-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/cpp-6.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-right:var(--wp--preset--spacing--60);padding-bottom:1.5em;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide has-areia-4-background-color has-background is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-euclid-square-font-family has-large-font-size\" style=\"margin-bottom:1.5em\">Point of sale strategy<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"padding-bottom:3em\">We started by changing the categories to organize them by products in use. We then developed modular pallet structures that allow us the freedom to set up the store according to our needs at any given time.<\/p>\n\n\n\n<p>We designed a multi-channel shopping journey that reduces customer service times, provides spaces for testing equipment, hot spots that simulate real businesses, as well as pet-friendly spaces and an environment for children. More than a shopping space, Casa do Pica-Pau has become an experience space.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-19732 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-lar segmentos-agro segmentos-alimentacao segmentos-comercio segmentos-industria servicos-arquitetura-retail servicos-arquitetura-de-marcas servicos-branding\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-nova-identidade-de-lar-para-conquistar-mercados-globais\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"700% de crescimento. A nova identidade da Lar Cooperativa para conquistar mercados globais.\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f.jpeg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-300x102.jpeg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-1024x347.jpeg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-768x260.jpeg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-1536x520.jpeg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/9d0b8f37077589.6413760c7d11f-18x6.jpeg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/lar\/\" rel=\"tag\">Home<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-nova-identidade-de-lar-para-conquistar-mercados-globais\/\" target=\"_self\" >700% of growth. Lar Cooperativa's new identity to conquer global markets.<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/agro\/\" rel=\"tag\">Agro<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/alimentacao\/\" rel=\"tag\">Food<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/comercio\/\" rel=\"tag\">Trade<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17932 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-grupo-natureza segmentos-experiencia servicos-arquitetura-retail\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/desenhando-um-escritorio-para-engajamento-cultural-e-o-trabalho-hibrido-do-futuro-grupo-natureza\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"4017\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Desenhando um escrit\u00f3rio para engajamento cultural e o trabalho h\u00edbrido do futuro\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1.png 4017w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-300x224.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-1024x765.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-768x574.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-1536x1148.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-2048x1530.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Grupo-Natureza_11zon-1-16x12.png 16w\" sizes=\"auto, (max-width: 4017px) 100vw, 4017px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/grupo-natureza\/\" rel=\"tag\">Nature Group<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/desenhando-um-escritorio-para-engajamento-cultural-e-o-trabalho-hibrido-do-futuro-grupo-natureza\/\" target=\"_self\" >Designing an office for cultural engagement and the hybrid workplace of the future<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Having been in business for 54 years and being a benchmark in agribusiness and refrigeration for entrepreneurs, Casa do Pica-Pau invited us to take on the challenge of organizing its business fronts, clearly presenting its broad product portfolio and evolving its positioning for the future of retail.<\/p>","protected":false},"author":225,"featured_media":19303,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[232],"segmentos":[203,221,200],"servicos":[210,195,205,209],"class_list":["post-18140","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-casa-do-pica-pau-2","segmentos-agro","segmentos-experiencia","segmentos-varejo","servicos-arquitetura-retail","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=18140"}],"version-history":[{"count":19,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18140\/revisions"}],"predecessor-version":[{"id":20240,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18140\/revisions\/20240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19303"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=18140"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=18140"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=18140"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=18140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}