{"id":18589,"date":"2024-05-14T14:06:00","date_gmt":"2024-05-14T17:06:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=18589"},"modified":"2025-01-14T15:00:43","modified_gmt":"2025-01-14T18:00:43","slug":"magalu-cloud","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/magalu-cloud\/","title":{"rendered":"Brazil's first global-scale Cloud"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BDA MAGALU CLOUD SUBTITLED\" src=\"https:\/\/player.vimeo.com\/video\/1004593896?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:3.2em;padding-right:2.25em;padding-bottom:3.2em;padding-left:2.25em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:400;text-transform:capitalize\">Context <\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Together with Luiza Labs, Magalu's innovation department, we are working on the development of Brazil's most ambitious technology infrastructure project: the country's first global-scale cloud. <br><br>Through an in-depth process of research and scenario diagnosis, we created Magalu Cloud, a new brand that needed to translate not only the pioneering spirit of this new movement, but also the size of its ambition in such a competitive market dominated by global players. <br><br><br><strong>Results:<\/strong><br>- A 15% increase in the value of Magalu shares (MGLU3) in the first 2 days.<br> - Engaging the tech community and a waiting list of customers.<br>- Media in the country's main media outlets.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/12\/MGC-ANIMACAO-AEROPORTO_V2-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:0px;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:0;padding-bottom:1.5em;padding-left:0\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1@3x-1024x768.png\" alt=\"\" class=\"wp-image-19401\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1@3x-1024x768.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1@3x-300x225.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1@3x-768x576.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1@3x-16x12.png 16w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1@3x.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"706\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia@3x.png\" alt=\"\" class=\"wp-image-19399\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia@3x.png 1254w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia@3x-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia@3x-1024x577.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia@3x-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia@3x-18x10.png 18w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:1.5em;margin-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/LAMBES-MGC.png\" alt=\"mockup de lambes de cartazes em uma parede na rua \" class=\"wp-image-17462\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LAMBES-MGC.png 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LAMBES-MGC-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LAMBES-MGC-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LAMBES-MGC-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LAMBES-MGC-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/LAMBES-MGC-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained\" style=\"min-height:0em;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-801a63cff3a6b29769c97389727f0378 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family wp-elements-d3308c5e2e7dc0f82b7fea634c5324f7\" style=\"font-style:normal;font-weight:200;line-height:1.3;text-decoration:none\">Boosting Brazilian competitiveness through technology<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:2em\"><br>Based on a strategy that clearly defines its audiences and movements, we make the brand platform tangible in a narrative that highlights the human side of technology and the technological side of the human. <br><br>Approachable, creative and self-confident, Magalu Cloud uses simple language to present her versatile structure and capacity for innovation that transforms situations based on the needs of each client.  <\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"902\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ab6dc1186720679.657bc0889215f-1-1024x902.webp\" alt=\"\" class=\"wp-image-19253\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ab6dc1186720679.657bc0889215f-1-1024x902.webp 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ab6dc1186720679.657bc0889215f-1-300x264.webp 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ab6dc1186720679.657bc0889215f-1-768x676.webp 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ab6dc1186720679.657bc0889215f-1-14x12.webp 14w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/ab6dc1186720679.657bc0889215f-1.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-2@3x-1024x682.png\" alt=\"\" class=\"wp-image-19400\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-2@3x-1024x682.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-2@3x-300x200.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-2@3x-768x512.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-2@3x-18x12.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/08\/Prancheta-1-copia-2@3x.png 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/EMBAIXADORES-MGC-png-1024x768.png\" alt=\"\" class=\"wp-image-17481\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/EMBAIXADORES-MGC-png-1024x768.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/EMBAIXADORES-MGC-png-300x225.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/EMBAIXADORES-MGC-png-768x576.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/EMBAIXADORES-MGC-png-1536x1152.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/EMBAIXADORES-MGC-png-2048x1536.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/EMBAIXADORES-MGC-png-16x12.png 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/MGC-EVENTO-V5-1024x569.png\" alt=\"\" class=\"wp-image-18565\"\/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/METRO-2-1024x683.png\" alt=\"\" class=\"wp-image-18563\"\/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\" style=\"min-height:0em;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-areia-3-background-color has-background is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-c09d39c909ad4724bc371a8954050c2b is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:200;line-height:1.3;text-decoration:none\">Versatility to overcome challenges<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-areia-2-background-color has-background is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:2em\">We took inspiration from Magalu's visual universe to build new elements, reinforcing the relationship between the brands while creating a dynamic communication. <\/p>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:2em\">The infinite possibilities that the cloud brings to every business guide the construction of the visual universe. <br><br>Lines create plans, which expand into blocks to turn ideas into reality. Go beyond imagination, take control of a robust platform to build solutions that drive business.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/METRO-1-1024x683.png\" alt=\"\" class=\"wp-image-18562\"\/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/fef52f186720679.657bb822d9480-1-878x1024.jpg\" alt=\"\" class=\"wp-image-19246\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/fef52f186720679.657bb822d9480-1-878x1024.jpg 878w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/fef52f186720679.657bb822d9480-1-257x300.jpg 257w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/fef52f186720679.657bb822d9480-1-768x896.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/fef52f186720679.657bb822d9480-1-1317x1536.jpg 1317w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/fef52f186720679.657bb822d9480-1-1756x2048.jpg 1756w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/fef52f186720679.657bb822d9480-1-10x12.jpg 10w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/PAULISTA-1024x635.png\" alt=\"\" class=\"wp-image-18567\"\/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/MGC-CAMISA-V02-1-1024x576.png\" alt=\"\" class=\"wp-image-19248\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/MGC-CAMISA-V02-1-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/MGC-CAMISA-V02-1-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/MGC-CAMISA-V02-1-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/MGC-CAMISA-V02-1-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/MGC-CAMISA-V02-1-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/MGC-CAMISA-V02-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/CARTAZES-MGC-1024x573.jpg\" alt=\"cartazes com ilustra\u00e7\u00f5es e verbal em um fundo liso azul\" class=\"wp-image-17485\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-MGC-1024x573.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-MGC-300x168.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-MGC-768x430.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-MGC-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/CARTAZES-MGC.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/MGCPrancheta-1-copia-2-copia-1018x1024.png\" alt=\"\" class=\"wp-image-18601\"\/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/MGCPrancheta-1-copia-8-copia-1.png\" alt=\"\" class=\"wp-image-18612\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/11\/MGCPrancheta-1-copia-4-copia.png\" alt=\"\" class=\"wp-image-18602\"\/><\/figure>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large has-custom-border\"><img decoding=\"async\" src=\"https:\/\/enredo.dreamhosters.com\/wp-content\/uploads\/2023\/12\/MGCPrancheta-1-copia-9-copia-1024x462.png\" alt=\"\" class=\"wp-image-18591\" style=\"border-style:none;border-width:0px;border-radius:0px\"\/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5em;padding-bottom:1.5em\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/03861a1867206791.657aefe95c518-1024x462.png\" alt=\"\" class=\"wp-image-19250\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/03861a1867206791.657aefe95c518-1024x462.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/03861a1867206791.657aefe95c518-300x135.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/03861a1867206791.657aefe95c518-768x347.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/03861a1867206791.657aefe95c518-18x8.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/06\/03861a1867206791.657aefe95c518.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-30 wp-block-group-is-layout-flex\" style=\"padding-top:1.4em;padding-bottom:1.4em\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"701\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-logo-banner.jpg\" alt=\"\" class=\"wp-image-18604\" style=\"object-fit:cover\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-logo-banner.jpg 700w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-logo-banner-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-logo-banner-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-logo-banner-12x12.jpg 12w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"701\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-trajano-luiza.jpg\" alt=\"\" class=\"wp-image-18605\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-trajano-luiza.jpg 700w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-trajano-luiza-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-trajano-luiza-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/magalu-cloud-trajano-luiza-12x12.jpg 12w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size\">\"At the kick-off meeting, I understood why you had chosen Enredo for the project. You really brought provocations and questions that we hadn't thought of or raised before. That made all the difference\"<\/p>\n<cite><strong>CHRISTIAN 'KIKO' REIS<\/strong><br><em>Head of Magalu Cloud<\/em><\/cite><\/blockquote>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17573 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-turia segmentos-servicos segmentos-tecnologia servicos-identidade-visual servicos-naming\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/turia-magalu-cloud\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Identidades fortes e confian\u00e7a para crescer\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1.png 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-12x12.png 12w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/turia\/\" rel=\"tag\">T\u00faria<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/turia-magalu-cloud\/\" target=\"_self\" >Strong identities and the confidence to grow<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17834 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-trovoz segmentos-experiencia segmentos-servicos segmentos-tecnologia servicos-estrategia-de-marca servicos-identidade-visual servicos-naming\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-navegacao-que-transcende-o-rio-trovoz\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"5761\" height=\"5761\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A navega\u00e7\u00e3o que transcende o rio\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x.png 5761w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x-2048x2048.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Prancheta-1-copia-10@3x-12x12.png 12w\" sizes=\"auto, (max-width: 5761px) 100vw, 5761px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/trovoz\/\" rel=\"tag\">Trovoz<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-navegacao-que-transcende-o-rio-trovoz\/\" target=\"_self\" >Navigation that transcends the river<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Magalu Cloud is Brazil's first 100% cloud infrastructure, and has emerged as a more affordable alternative for small and medium-sized businesses, starting with Brazil as part of a global expansion plan. <\/p>","protected":false},"author":225,"featured_media":18697,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[296],"segmentos":[198,201],"servicos":[195,205,209],"class_list":["post-18589","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-magalu-cloud","segmentos-servicos","segmentos-tecnologia","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=18589"}],"version-history":[{"count":35,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18589\/revisions"}],"predecessor-version":[{"id":20412,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/18589\/revisions\/20412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/18697"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=18589"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=18589"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=18589"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=18589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}