{"id":19628,"date":"2024-10-02T16:51:09","date_gmt":"2024-10-02T19:51:09","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=19628"},"modified":"2024-12-19T14:13:40","modified_gmt":"2024-12-19T17:13:40","slug":"posicionamento-de-marcas-educacionais-em-tempos-de-hiperconectividade","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/posicionamento-de-marcas-educacionais-em-tempos-de-hiperconectividade\/","title":{"rendered":"Rescuing the leading role of one of Goi\u00e2nia's most innovative schools through new positioning"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Col\u00e9gio Integrado | Manifesto\" src=\"https:\/\/player.vimeo.com\/video\/1013666561?h=1488bf2372&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Reframing<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">and co-create<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We began with an in-depth analysis of the school's perception among its various publics. We made a careful immersion, talking to students, parents, teachers and opinion formers, which allowed us to deepen the strategic diagnosis, taking into account competitors, the market and current trends.<\/p>\n\n\n\n<p><br>We worked closely with the school's board of directors to co-create and reframe a positioning that would highlight its differentials and clarify its identity in relation to its strategic publics and the community. This was done at a crucial time, when it is necessary to balance the present with a vision of the future.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:2px;padding-bottom:2px\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-bottom:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Motion Case Site Logo\" src=\"https:\/\/player.vimeo.com\/video\/1015389201?h=7392eb58c6&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image alignwide size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-LAPIS-1024x576.png\" alt=\"\" class=\"wp-image-19631\" style=\"border-style:none;border-width:0px;border-radius:0px\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-LAPIS-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-LAPIS-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-LAPIS-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-LAPIS-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-LAPIS-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-LAPIS.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-ECOBAG-1024x576.png\" alt=\"\" class=\"wp-image-19635\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-ECOBAG-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-ECOBAG-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-ECOBAG-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-ECOBAG-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-ECOBAG.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:1.5rem;padding-bottom:1.5rem\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Motion Case Site 01\" src=\"https:\/\/player.vimeo.com\/video\/1015368782?h=608eb6380a&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained\" style=\"min-height:0em;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-ad262670f3307204a7260576b96a19f3 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family wp-elements-00c621f24f9a8bb6407cef3936864641\" style=\"font-style:normal;font-weight:200;line-height:1.3;text-decoration:none\"><strong>Repositioning a school with 25 years of history<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p style=\"margin-bottom:var(--wp--preset--spacing--40)\">We got involved, went deeper and provoked ourselves. The new positioning brings out the essence of Col\u00e9gio Integrado and reaffirms the brand in a clear and distinctive way. We developed a new identity that expresses the \"soul\" of the school, as well as systematizing communication between its three units and different educational phases.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We incorporated the necessary contrast into the brand language to align it with the new world, adding vernacular elements such as hand-drawn pictures and including technological innovations such as the application of artificial intelligence, reflecting the zeitgeist of today's youth.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-bottom:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Motion Case Site 02\" src=\"https:\/\/player.vimeo.com\/video\/1015368810?h=4895532f2d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"272\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1.5rem;padding-bottom:1.5rem\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-SINALIZACAO-1024x576.png\" alt=\"\" class=\"wp-image-19632\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-SINALIZACAO-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-SINALIZACAO-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-SINALIZACAO-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-SINALIZACAO-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-SINALIZACAO-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-SINALIZACAO.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1.5rem;padding-bottom:1.5rem\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-CADERNINHO-1024x576.png\" alt=\"\" class=\"wp-image-19633\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-CADERNINHO-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-CADERNINHO-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-CADERNINHO-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-CADERNINHO-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-CADERNINHO.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Motion Case Site 03\" src=\"https:\/\/player.vimeo.com\/video\/1015389299?h=4a367138f4&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1.5rem;padding-bottom:1.5rem\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/CID-MOCKUP-UNIFORME.png\" alt=\"\" class=\"wp-image-19671\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/CID-MOCKUP-UNIFORME.png 960w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/CID-MOCKUP-UNIFORME-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/CID-MOCKUP-UNIFORME-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/CID-MOCKUP-UNIFORME-18x10.png 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\" style=\"min-height:0em;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-bce7f0d356815f9c2c498e372c388fe1 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family wp-elements-6a6871b56f2752449d5dec1285c76784\" style=\"font-style:normal;font-weight:200;line-height:1.3;text-decoration:none\"><strong>Far beyond simply educating<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p style=\"margin-bottom:var(--wp--preset--spacing--40)\">More and more people are discussing the role of schools in training citizens in a world of hyperconnectivity and an excess of new educational platforms. In this scenario, the school's role goes far beyond simply educating - it is an influencer of the future. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--40)\">In the case of private schools, new institutions spring up every year, leaving parents facing the difficult choice of where to enroll their children. Distinguishing the differentials and purposes of each one becomes increasingly challenging, leaving room for vague opinions or referrals from third parties.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It is in this context that schools with clear positions stand out, whose proposals can often go unnoticed amid the bombardment of information and new ideas. It was faced with this challenge that we took on the task of repositioning a traditional school in Goi\u00e1s.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Motion Case Site 05\" src=\"https:\/\/player.vimeo.com\/video\/1015368887?h=165702fd0a&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"276\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1.5rem;padding-bottom:1.5rem\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-TOTEM-1024x576.png\" alt=\"\" class=\"wp-image-19636\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-TOTEM-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-TOTEM-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-TOTEM-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-TOTEM-18x10.png 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/09\/CID-MOCKUP-TOTEM.png 1344w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-20040 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-sesi segmentos-educacao segmentos-industria segmentos-tecnologia servicos-ambientacao-de-marca servicos-arquitetura-retail\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/reinventando-espacos-para-honrar-legados\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Reinventando espa\u00e7os para honrar legados.\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01.png 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/12\/R04_SSP_SESI_Recepcao_Cena01-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/sesi\/\" rel=\"tag\">SESI<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/reinventando-espacos-para-honrar-legados\/\" target=\"_self\" >Reinventing spaces to honor legacies.<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/educacao\/\" rel=\"tag\">Education<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17603 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-manama-jundu segmentos-industria segmentos-varejo servicos-branding servicos-estrategia-de-marca servicos-identidade-visual servicos-naming\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/manama-saint-gobain-jundu\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Para se aventurar em suas pr\u00f3prias hist\u00f3rias\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-manama-2-enredo-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/manama-jundu\/\" rel=\"tag\">Manam\u00e1 Jundu<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/manama-saint-gobain-jundu\/\" target=\"_self\" >To venture into your own stories<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/varejo\/\" rel=\"tag\">Retail<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Col\u00e9gio Integrado, with three units and more than 25 years of history in Goi\u00e2nia, approached us with the aim of renewing its image and strengthening its leading role in an increasingly competitive and diffuse market.<\/p>","protected":false},"author":225,"featured_media":19663,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[295],"segmentos":[204],"servicos":[195,205,209],"class_list":["post-19628","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-colegio-integrado","segmentos-educacao","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=19628"}],"version-history":[{"count":33,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19628\/revisions"}],"predecessor-version":[{"id":20446,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19628\/revisions\/20446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19663"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=19628"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=19628"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=19628"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=19628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}