{"id":19639,"date":"2024-10-03T16:09:24","date_gmt":"2024-10-03T19:09:24","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=19639"},"modified":"2024-12-17T15:29:03","modified_gmt":"2024-12-17T18:29:03","slug":"desenhando-o-futuro-da-maior-franquia-de-alimentacao-de-goias","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/desenhando-o-futuro-da-maior-franquia-de-alimentacao-de-goias\/","title":{"rendered":"Designing the future of the largest food franchise in Goi\u00e1s"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HQ Manifesto\" src=\"https:\/\/player.vimeo.com\/video\/891076769?h=f173e097aa&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">From the Fiat 147 to the largest food franchise in Goi\u00e1s.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em;padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">Quitandinhas de Goi\u00e1s was founded in 1979 and has always prided itself on offering homemade food. The pastel dough recipe has remained the same since it was sold in a brown Fiat 147. QG has become the largest food franchise in Goi\u00e1s, but its brand has not kept pace with its growth. With a very extensive portfolio, it was time to reorganize the house and build a brand ready for the coming years.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"QG Case Motion Logo\" src=\"https:\/\/player.vimeo.com\/video\/1011404785?h=3a20e3fde5&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"737\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/03-GQG-UNIFORME-V2-1.png\" alt=\"\" class=\"wp-image-19643\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/03-GQG-UNIFORME-V2-1.png 960w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/03-GQG-UNIFORME-V2-1-300x230.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/03-GQG-UNIFORME-V2-1-768x590.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/03-GQG-UNIFORME-V2-1-16x12.png 16w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"QG Media Shopping\" src=\"https:\/\/player.vimeo.com\/video\/1011404812?h=312c397434&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">The homemade way<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">Homemade food for HQ goes beyond grandma's cooking. It's made with fresh ingredients, freshly prepared and looks like real food. The new brand emphasizes this care in the process so that every moment is deliciously tasty.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/06-CADERNO-DE-RECEITAS.png\" alt=\"\" class=\"wp-image-19644\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/06-CADERNO-DE-RECEITAS.png 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/06-CADERNO-DE-RECEITAS-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/06-CADERNO-DE-RECEITAS-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/06-CADERNO-DE-RECEITAS-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/06-CADERNO-DE-RECEITAS-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/06-CADERNO-DE-RECEITAS-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"648\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/07-LAMBES.png\" alt=\"\" class=\"wp-image-19645\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/07-LAMBES.png 1152w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/07-LAMBES-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/07-LAMBES-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/07-LAMBES-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/07-LAMBES-18x10.png 18w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-container-content-1\"><img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"436\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/05-GIF-SACO-01.gif\" alt=\"\" class=\"wp-image-19691\" style=\"width:297px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-2\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"964\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/05-GIF-SACO-03.gif\" alt=\"\" class=\"wp-image-19688\" style=\"width:293px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-3\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"1040\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/05-GIF-PIMENTA-1.gif\" alt=\"\" class=\"wp-image-19687\" style=\"width:291px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-4\"><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"467\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/05-GIF-SACO-02.gif\" alt=\"\" class=\"wp-image-19692\" style=\"width:287px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Ingredients of an identity<br>very tasty<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">The identity has the color of food and the shape of fresh ingredients, with roughness, textures and movement. Graphics emerge from the kitchen tools, which draw lines full of flavor, and highlight mouth-watering images, highlighting the juiciness, creaminess or crunchiness of each dish.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-container-content-5\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"488\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/09-GIF-POST-01.gif\" alt=\"\" class=\"wp-image-19695\" style=\"width:296px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-6\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"488\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/09-GIF-POST-02.gif\" alt=\"\" class=\"wp-image-19696\" style=\"width:297px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-7\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"488\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/09-GIF-POST-03.gif\" alt=\"\" class=\"wp-image-19697\" style=\"width:300px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-8\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"488\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/09-GIF-POST-04.gif\" alt=\"\" class=\"wp-image-19698\" style=\"width:301px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Logo Experimentation HQ\" src=\"https:\/\/player.vimeo.com\/video\/1011404837?h=8136d23a63&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"648\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/11-GRAFISMO-EXPERIMENTACAO.png\" alt=\"\" class=\"wp-image-19647\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/11-GRAFISMO-EXPERIMENTACAO.png 1152w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/11-GRAFISMO-EXPERIMENTACAO-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/11-GRAFISMO-EXPERIMENTACAO-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/11-GRAFISMO-EXPERIMENTACAO-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/11-GRAFISMO-EXPERIMENTACAO-18x10.png 18w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"540\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/12_13_14-QG-POSTS.png\" alt=\"\" class=\"wp-image-19648\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/12_13_14-QG-POSTS.png 1620w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/12_13_14-QG-POSTS-300x100.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/12_13_14-QG-POSTS-1024x341.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/12_13_14-QG-POSTS-768x256.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/12_13_14-QG-POSTS-1536x512.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/12_13_14-QG-POSTS-18x6.png 18w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"648\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-QG-POSTS.png\" alt=\"\" class=\"wp-image-19649\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-QG-POSTS.png 1152w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-QG-POSTS-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-QG-POSTS-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-QG-POSTS-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-QG-POSTS-18x10.png 18w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-4 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:300;text-transform:none\">Inspired by everyday life in the kitchen<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em\">The shapes, color palette, illustrations and iconographic family create a visual ecosystem inspired by everyday cooking and plant-based ingredients. This set of products conveys all the quality, vitality, freshness and homemade flair that QG has been delivering since 1979, now with an unmistakable identity.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1573\" height=\"972\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/ICONES.png\" alt=\"\" class=\"wp-image-19706\" style=\"width:1261px;height:auto\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/ICONES.png 1573w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/ICONES-300x185.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/ICONES-1024x633.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/ICONES-768x475.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/ICONES-1536x949.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/ICONES-18x12.png 18w\" sizes=\"auto, (max-width: 1573px) 100vw, 1573px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1523\" height=\"746\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-PRATOS.png\" alt=\"\" class=\"wp-image-19650\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-PRATOS.png 1523w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-PRATOS-300x147.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-PRATOS-1024x502.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-PRATOS-768x376.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/15-PRATOS-18x9.png 18w\" sizes=\"auto, (max-width: 1523px) 100vw, 1523px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-areia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:200;line-height:1;text-decoration:none\"><strong>Every touchpoint, a brand experience<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-5 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-areia-2-background-color has-background is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">The project was carefully designed to ensure that every point of contact with the brand, which has more than 100 franchises and is present in several Brazilian states, reflected its essence. The creation of a functional system that faithfully reflected QG's unique personality was fundamental to this process.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1024\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/17-GQG-SABOR-CASEIRO.png\" alt=\"\" class=\"wp-image-19651\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/17-GQG-SABOR-CASEIRO.png 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/17-GQG-SABOR-CASEIRO-300x160.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/17-GQG-SABOR-CASEIRO-1024x546.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/17-GQG-SABOR-CASEIRO-768x410.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/17-GQG-SABOR-CASEIRO-1536x819.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/17-GQG-SABOR-CASEIRO-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17682 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-ovos-josi segmentos-agro segmentos-industria servicos-ambientacao-de-marca servicos-arquitetura-retail servicos-arquitetura-de-marcas servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/ovos-josi-grupo-josidith-branding\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"3001\" height=\"3001\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Transformando commoditie em valor emocional\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon.png 3001w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-2048x2048.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/Ovos-Josi_11zon-12x12.png 12w\" sizes=\"auto, (max-width: 3001px) 100vw, 3001px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/ovos-josi\/\" rel=\"tag\">Josi's eggs<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/ovos-josi-grupo-josidith-branding\/\" target=\"_self\" >Turning commodities into emotional value<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/agro\/\" rel=\"tag\">Agro<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-18080 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-pit-stop segmentos-experiencia segmentos-servicos segmentos-varejo servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/expandindo-o-negocio-de-franchising-da-ambev-pitstop\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Expandindo o neg\u00f3cio de franchising da Ambev\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/pitstop-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/pit-stop\/\" rel=\"tag\">Pit Stop<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/expandindo-o-negocio-de-franchising-da-ambev-pitstop\/\" target=\"_self\" >Expanding Ambev's franchising business<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/varejo\/\" rel=\"tag\">Retail<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The 40-year-old Goi\u00e1s brand QG is trying to recapture its origins while reinventing itself, now focused on fresh, artisanal food. The creation of the new visual identity was essential, combining functionality with the ability to reflect the brand's unique personality.<\/p>","protected":false},"author":225,"featured_media":19708,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[286],"segmentos":[297,200],"servicos":[210,195,205,209],"class_list":["post-19639","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-qg","segmentos-comercio","segmentos-varejo","servicos-arquitetura-retail","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=19639"}],"version-history":[{"count":20,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19639\/revisions"}],"predecessor-version":[{"id":20209,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19639\/revisions\/20209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19708"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=19639"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=19639"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=19639"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=19639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}