{"id":19857,"date":"2023-12-06T08:00:00","date_gmt":"2023-12-06T11:00:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=19857"},"modified":"2025-01-17T10:17:13","modified_gmt":"2025-01-17T13:17:13","slug":"um-novo-nome-a-mesma-paixao-por-investimento","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/um-novo-nome-a-mesma-paixao-por-investimento\/","title":{"rendered":"A new name, the same passion for investment."},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Blue3: new brand manifesto video\" src=\"https:\/\/player.vimeo.com\/video\/528483709?h=859f03f947&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em;flex-basis:500px\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family has-large-font-size wp-elements-58e8b43f3a9a739f2376703c2e37072a\" style=\"font-style:normal;font-weight:200;line-height:1;text-decoration:none\"><strong>A legacy to be enjoyed in life.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em;flex-basis:500px\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">Blue3 is an investment and wealth development company that understands your time of life and offers endless possibilities for managing capital in the best way, so that people and companies can have peace of mind when building a legacy that can also be enjoyed in life.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2.jpg\" alt=\"\" class=\"wp-image-19860\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2.jpg 2560w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2-300x200.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2-1024x683.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2-768x512.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2-1536x1024.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2-2048x1366.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/BLU-3-COLETE2-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em;flex-basis:500px\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family has-large-font-size wp-elements-08a6896ae66010869ff7f2e71582cee0\" style=\"font-style:normal;font-weight:200;line-height:1;text-decoration:none\"><strong>Paths to the future<\/strong>o<\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em;flex-basis:500px\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">The challenge of the project involved the delicate mission of leading a change that would represent the natural evolution of the company, preserving its relationship with more than 15,000 customers, strengthening its corporate culture and paving the way for an ambitious future.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Blue3 - Videocase Rebranding\" src=\"https:\/\/player.vimeo.com\/video\/589112111?h=78a28c062c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-22.jpg\" alt=\"\" class=\"wp-image-19862\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-22.jpg 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-22-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-22-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-22-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-22-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-container-content-3\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/MainComposition_4-ezgif.com-video-to-gif-converter.gif\" alt=\"\" class=\"wp-image-19868\" style=\"width:641px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-4\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Mockup_Blue3_UI-ezgif.com-video-to-gif-converter.gif\" alt=\"\" class=\"wp-image-19867\" style=\"width:645px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-1.jpg\" alt=\"\" class=\"wp-image-19861\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-1.jpg 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-1-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-1-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-1-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-1-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-1-copia-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-6.jpg\" alt=\"\" class=\"wp-image-19863\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-6.jpg 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-6-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-6-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-6-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-6-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-3.jpg\" alt=\"\" class=\"wp-image-19864\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-3.jpg 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-3-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-3-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-3-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-3-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-5.jpg\" alt=\"\" class=\"wp-image-19865\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-5.jpg 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-5-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-5-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-5-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-5-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Prancheta-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em;flex-basis:600px\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family wp-elements-26fb5d428837651267cf56392da1e3ad\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.165), 30px);font-style:normal;font-weight:200;line-height:1.2;text-decoration:none\"><strong>Strengthening a new positioning through architecture<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em;flex-basis:600px\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">Our architecture team played a crucial role in the modernization of Blue3's offices throughout Brazil. The new fa\u00e7ades were designed by applying the new strategic positioning to a key contact point.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:0px\">\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">Thus, by connecting the brand's values to the public and translating the company's new moment with a functional and sophisticated approach, the rebranding strengthens Blue3's positioning and reflects its solid expansion in the domestic market.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-scaled.jpg\" alt=\"\" class=\"wp-image-20359\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-scaled.jpg 2560w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-300x200.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-1024x683.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-768x512.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-1536x1024.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-2048x1366.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_franca-digital_2_otimizado-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-container-content-6\"><img loading=\"lazy\" decoding=\"async\" width=\"2463\" height=\"1642\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado.jpg\" alt=\"\" class=\"wp-image-20360\" style=\"width:641px;height:auto\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado.jpg 2463w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado-300x200.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado-1024x683.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado-768x512.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado-1536x1024.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado-2048x1365.jpg 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_ribeirao_2_otimizado-18x12.jpg 18w\" sizes=\"auto, (max-width: 2463px) 100vw, 2463px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-7\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1260\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_patos_opcao-3_otimizado.jpg\" alt=\"\" class=\"wp-image-20361\" style=\"width:645px;height:auto\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_patos_opcao-3_otimizado.jpg 1890w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_patos_opcao-3_otimizado-300x200.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_patos_opcao-3_otimizado-1024x683.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_patos_opcao-3_otimizado-768x512.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_patos_opcao-3_otimizado-1536x1024.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/mockup_patos_opcao-3_otimizado-18x12.jpg 18w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em;flex-basis:600px\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family wp-elements-8fdae285a591bebe4f42cb6ee497365c\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.165), 30px);font-style:normal;font-weight:200;line-height:1.2;text-decoration:none\"><strong>Challenging the impossible to reach new heights.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-4 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em;flex-basis:600px\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">In 2021, Blue3 reached new heights: it increased its workforce by 50%, consolidated its presence in the market by becoming a partner of XP Inc. in the creation of a brokerage firm.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">It was recognized at the Nasdaq in New York as the Best Investment Office in Brazil by the Advisor Awards 2021, strengthening its position as one of the largest investment operations in the country.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\"><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Blue3 TimeSquare\" src=\"https:\/\/player.vimeo.com\/video\/1047829002?h=04510b3000&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"500\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17573 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-turia segmentos-servicos segmentos-tecnologia servicos-identidade-visual servicos-naming\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/turia-magalu-cloud\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Identidades fortes e confian\u00e7a para crescer\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1.png 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/03\/Prancheta-1-copia-1-12x12.png 12w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/turia\/\" rel=\"tag\">T\u00faria<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/turia-magalu-cloud\/\" target=\"_self\" >Strong identities and the confidence to grow<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-18589 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-magalu-cloud segmentos-servicos segmentos-tecnologia servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/magalu-cloud\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"4356\" height=\"4356\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A primeira Cloud de escala global do Brasil\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon.png 4356w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-2048x2048.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-12x12.png 12w\" sizes=\"auto, (max-width: 4356px) 100vw, 4356px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/magalu-cloud\/\" rel=\"tag\">Magalu Cloud<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/magalu-cloud\/\" target=\"_self\" >Brazil's first global-scale Cloud<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>With more than R$ 10 billion under custody and offices in 10 cities, Bluetrade challenged us to create a brand strategy that reflected its growth, building a new brand strategy that was capable of enabling an ambitious future: the IPO and the creation of a brokerage.<\/p>","protected":false},"author":225,"featured_media":19859,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[316],"segmentos":[198,201],"servicos":[210,195,205,206],"class_list":["post-19857","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-blue3","segmentos-servicos","segmentos-tecnologia","servicos-arquitetura-retail","servicos-branding","servicos-estrategia-de-marca","servicos-naming"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=19857"}],"version-history":[{"count":18,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19857\/revisions"}],"predecessor-version":[{"id":20474,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19857\/revisions\/20474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19859"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=19857"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=19857"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=19857"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=19857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}