{"id":19871,"date":"2023-12-06T09:00:00","date_gmt":"2023-12-06T12:00:00","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=19871"},"modified":"2025-01-16T17:07:01","modified_gmt":"2025-01-16T20:07:01","slug":"o-cerrado-em-uma-garrafa","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/o-cerrado-em-uma-garrafa\/","title":{"rendered":"The savannah in a bottle"},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uyr\u00e1 _ Video Manifesto\" src=\"https:\/\/player.vimeo.com\/video\/552333568?h=8d581ede43&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:450px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family has-large-font-size\" style=\"font-style:normal;font-weight:300;text-transform:none\"><strong>Positioning a new brand in a competitive market<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em;padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">Enredo's challenge was clear: to position Uyr\u00e1 in a competitive market, dominated by renowned brands, and to highlight the uniqueness of Goi\u00e1s gin. The answer was branding that highlights the richness of the Cerrado and creativity, translated into a bottle that is a work of art. The design, inspired by the colors and textures of the biome, won over consumers' taste buds and recognition, with the ABRE 2023 award in the \"Alcoholic Beverages\" category and the bronze medal in the BDA 2021 packaging design category.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-01.jpg\" alt=\"\" class=\"wp-image-19874\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-01.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-01-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-01-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-01-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-01-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-01-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-11.jpg\" alt=\"\" class=\"wp-image-19875\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-11.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-11-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-11-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-11-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-11-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:450px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family has-large-font-size\" style=\"font-style:normal;font-weight:300;text-transform:none\">Inspired by the sensations of the cerrado.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em;padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">Uyr\u00e1 is the materialization of the \"Cerrado in a bottle\", an artisanal gin distilled in a copper alembic with 10 botanicals, including typical ingredients such as Baru, Lim\u00e3o China and Tangerina Fuxiqueira. The brand is a tribute to the richness of the Cerrado and proof of the creative potential and quality of Goi\u00e1s production.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Uyra-gif-cores.png\" alt=\"\" class=\"wp-image-19876\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Uyra-gif-cores.png 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Uyra-gif-cores-300x169.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Uyra-gif-cores-1024x576.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Uyra-gif-cores-768x432.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Uyra-gif-cores-1536x864.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/Uyra-gif-cores-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-08.jpg\" alt=\"\" class=\"wp-image-19877\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-08.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-08-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-08-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-08-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-08-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-08-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-12.jpg\" alt=\"\" class=\"wp-image-19878\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-12.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-12-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-12-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-12-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-12-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-03.jpg\" alt=\"\" class=\"wp-image-19879\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-03.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-03-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-03-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-03-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-03-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-03-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-13.jpg\" alt=\"\" class=\"wp-image-19880\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-13.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-13-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-13-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-13-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-13-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_banner-secundario.jpg\" alt=\"\" class=\"wp-image-19881\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_banner-secundario.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_banner-secundario-300x102.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_banner-secundario-1024x347.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_banner-secundario-768x260.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_banner-secundario-1536x520.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_banner-secundario-18x6.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:3em;padding-right:0em;padding-bottom:3em;padding-left:0em\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:450px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family has-large-font-size\" style=\"font-style:normal;font-weight:300;text-transform:none\"><strong>A toast to the richness of the Cerrado and the creativity of Goi\u00e1s<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"margin-bottom:3em;padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">Uyr\u00e1 is a celebration of the rich, sensory experience of the Cerrado. More than a drink, it translates the essence of the Cerrado into a sophisticated bottle, inviting the public to explore their creativity and self-expression through a unique sensory universe that unites music, perfume and taste.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-03.jpg\" alt=\"\" class=\"wp-image-19882\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-03.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-03-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-03-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-03-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-03-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material_mock-up-03-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-18.jpg\" alt=\"\" class=\"wp-image-19883\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-18.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-18-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-18-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-18-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-18-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/case-Uyra-Material-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-19806 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-tulipia segmentos-comercio segmentos-experiencia servicos-ambientacao-de-marca servicos-arquitetura-retail servicos-arquitetura-de-marcas servicos-branding servicos-embalagem servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-marca-de-dermocosmeticos-e-cosmetologia-que-acompanha-sua-evolucao\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1921\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A marca de dermocosm\u00e9ticos e cosmetologia que acompanha sua evolu\u00e7\u00e3o.\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11.jpg 1921w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2024\/10\/imagem11-12x12.jpg 12w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/tulipia\/\" rel=\"tag\">Tul\u00edpia<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/a-marca-de-dermocosmeticos-e-cosmetologia-que-acompanha-sua-evolucao\/\" target=\"_self\" >A marca de dermocosm\u00e9ticos e cosmetologia que acompanha sua evolu\u00e7\u00e3o.<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/comercio\/\" rel=\"tag\">Trade<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/experiencia\/\" rel=\"tag\">Experience<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-18589 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-magalu-cloud segmentos-servicos segmentos-tecnologia servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/magalu-cloud\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"4356\" height=\"4356\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A primeira Cloud de escala global do Brasil\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon.png 4356w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-300x300.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-1024x1024.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-150x150.png 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-768x768.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-1536x1536.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-2048x2048.png 2048w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/Magalu_11zon-12x12.png 12w\" sizes=\"auto, (max-width: 4356px) 100vw, 4356px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/magalu-cloud\/\" rel=\"tag\">Magalu Cloud<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/magalu-cloud\/\" target=\"_self\" >Brazil's first global-scale Cloud<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Uyr\u00e1, the Colombina Group's first gin brand, is the richness of Cerrado translated into a sophistication that exalts the creativity and self-expression of its public and allows them to create their own sensations. Music, perfume and taste in a single universe.<\/p>","protected":false},"author":225,"featured_media":19873,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[311],"segmentos":[306,221],"servicos":[195,309],"class_list":["post-19871","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-uyra","segmentos-alimentacao","segmentos-experiencia","servicos-branding","servicos-embalagem"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=19871"}],"version-history":[{"count":28,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19871\/revisions"}],"predecessor-version":[{"id":20577,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/19871\/revisions\/20577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19873"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=19871"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=19871"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=19871"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=19871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}