{"id":20444,"date":"2025-01-23T16:19:43","date_gmt":"2025-01-23T19:19:43","guid":{"rendered":"https:\/\/enredo.com.br\/?post_type=cases_post&#038;p=20444"},"modified":"2025-01-23T16:19:45","modified_gmt":"2025-01-23T19:19:45","slug":"explorando-as-cores-do-mundo","status":"publish","type":"cases_post","link":"https:\/\/enredo.com.br\/en\/cases_post\/explorando-as-cores-do-mundo\/","title":{"rendered":"Exploring the colors of the world."},"content":{"rendered":"<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LUZTOL FINAL MANIFESTO\" src=\"https:\/\/player.vimeo.com\/video\/905718890?h=2e0717aeda&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family has-large-font-size wp-elements-10dd67f7b90f46cf282eadb9d9aea2b1\" style=\"font-style:normal;font-weight:200;line-height:1;text-decoration:none\"><strong>How do you reposition a brand with three decades of history? <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">Over the course of three decades, Luztol has built up a solid track record, offering a diversified portfolio of products to the regional and national markets. What began as a thinner and solvent factory has become a consolidated brand, recognized for manufacturing and distributing synthetic enamels, waterproofing resins, industrial and acrylic paints, textured coatings, among others.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">The new strategy highlights Luztol's values, bringing together those who work with us at the cutting edge: painters, dealers and architects. Evolving a brand means evolving partners and businesses.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/Luztol-animacao-3.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/01.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-APP-INSTAGRAM.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"972\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PINTURASresolucao.jpg\" alt=\"\" class=\"wp-image-20458\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PINTURASresolucao.jpg 1420w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PINTURASresolucao-300x205.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PINTURASresolucao-1024x701.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PINTURASresolucao-768x526.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PINTURASresolucao-18x12.jpg 18w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1812\" height=\"1036\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-MOCKUP-PALCO.jpg\" alt=\"\" class=\"wp-image-20460\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-MOCKUP-PALCO.jpg 1812w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-MOCKUP-PALCO-300x172.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-MOCKUP-PALCO-1024x585.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-MOCKUP-PALCO-768x439.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-MOCKUP-PALCO-1536x878.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-MOCKUP-PALCO-18x10.jpg 18w\" sizes=\"auto, (max-width: 1812px) 100vw, 1812px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1927\" height=\"1445\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-CARTAO-BONE.jpg\" alt=\"\" class=\"wp-image-20467\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-CARTAO-BONE.jpg 1927w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-CARTAO-BONE-300x225.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-CARTAO-BONE-1024x768.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-CARTAO-BONE-768x576.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-CARTAO-BONE-1536x1152.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-CARTAO-BONE-16x12.jpg 16w\" sizes=\"auto, (max-width: 1927px) 100vw, 1927px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/Luztol-animacao-01.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family has-large-font-size wp-elements-78f61323357d4c3ed7b42e5e8b119eb2\" style=\"font-style:normal;font-weight:200;line-height:1;text-decoration:none\">Made for practicality.<\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p>The logo is now on a straight base, with cleaner, rounder lines, bringing more unity and legibility to the brand. The color palette has been intensified, updating its shade of blue and its secondary colors.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/Luztol-animacao-4.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em\">\n<h2 class=\"wp-block-heading has-preto-color has-text-color has-link-color has-sang-bleu-empire-font-family has-large-font-size wp-elements-ad80a4fbafadfd979f4b91e128e9b97f\" style=\"font-style:normal;font-weight:200;line-height:1;text-decoration:none\"><strong>Much more than paint. <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-branco-background-color has-background is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">Paint goes far beyond color and its effect. Changing a shade can change the tone: of the environment, of the sensation, of well-being, of your space. We highlight the characteristics of paints through a robust iconographic system, making tangible the full range of possibilities and purposes of Luztol paints.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition to the iconography, we also updated some graphic elements to convey modernity and accessibility. We brought in graphics inspired by the movement of brushstrokes and a photographic direction that highlights what really matters: people.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignwide wp-container-content-4\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/3-certo.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignwide wp-container-content-5\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/4-certo.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/Lustol-Animacao-02.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"1118\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PAREDE.jpg\" alt=\"\" class=\"wp-image-20459\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PAREDE.jpg 1734w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PAREDE-300x193.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PAREDE-1024x660.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PAREDE-768x495.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PAREDE-1536x990.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2025\/01\/LUZ-PAREDE-18x12.jpg 18w\" sizes=\"auto, (max-width: 1734px) 100vw, 1734px\" \/><\/figure>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained\" style=\"min-height:0em;margin-top:0;margin-bottom:0;padding-top:1.5em;padding-right:2.25rem;padding-bottom:1.5em;padding-left:2.25rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:0px;padding-right:0;padding-bottom:0px\">\n<div class=\"wp-block-column has-areia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:4em;padding-right:4em;padding-bottom:4em;padding-left:4em\">\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:200;line-height:0.7;text-decoration:none\">Listen.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:200;line-height:0.7\">Understand. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-sang-bleu-empire-font-family\" style=\"font-style:normal;font-weight:200;line-height:0.7\">Make it grow.<\/h2>\n\n\n\n<div class=\"wp-block-group has-branco-color has-text-color has-link-color wp-elements-86c0259666a20bd1ff272944b3749ae2 is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained wp-container-4 is-position-sticky\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-areia-2-background-color has-background is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow\" style=\"padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em\">\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">As a branding consultancy, we were more than strategic support; we acted as real catalysts in Luztol's transformation.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">We listen carefully to the stories behind the brand and its partners. We understand the challenges of a competitive market and the needs of an increasingly demanding public. And together, we charted a path of sustainable growth, aligned with the essence of the brand.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-euclid-square-font-family\" style=\"padding-bottom:0em\">Through this collaboration, Luztol not only repositioned its identity, but consolidated its role as a brand that values relationships, evolves with its partners and transforms lives through what it offers: much more than paint.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\" style=\"padding-top:5em;padding-right:3em;padding-bottom:0em;padding-left:3em\">\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\">\n<p class=\"has-areia-3-color has-text-color has-link-color has-large-font-size wp-elements-f80988834fdcc0a554fba6a20631a9a1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:25px;padding-right:0;padding-left:0;letter-spacing:0.2em;text-transform:capitalize\">Next Cases<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17376 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-shinagawa segmentos-industria segmentos-tecnologia servicos-arquitetura-de-marcas servicos-branding servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Transformando a percep\u00e7\u00e3o global de refrat\u00e1rios\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa-enredo-shinagawa-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/shinagawa\/\" rel=\"tag\">Shinagawa<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/\" target=\"_self\" >Transforming the global perception of refractories<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-blocks-query-cases alignwide is-layout-flow wp-block-query-cases-is-layout-flow\"><div class=\"wp-block-blocks-querycases-templates is-layout-flow wp-block-querycases-templates-is-layout-flow\"><div class=\"wp-block-post post-17645 cases_post type-cases_post status-publish format-standard has-post-thumbnail hentry brands-iconic segmentos-industria segmentos-servicos segmentos-tecnologia servicos-estrategia-de-marca servicos-identidade-visual\">\n<div class=\"wp-block-blocks-querycases-templates\"><figure style=\"aspect-ratio:4\/3; padding-top:1em;padding-bottom:1em;\" class=\"wp-block-blocks-post-featured-image\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/posicionando-a-marca-lider-em-lubrificantes-no-brasil-iconic-texaco-ipiranga\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Posicionando a marca l\u00edder em lubrificantes no Brasil\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2.jpg 1920w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-300x300.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-1024x1024.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-150x150.jpg 150w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-768x768.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-1536x1536.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/12\/capa2-12x12.jpg 12w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-brands wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/brands\/iconic\/\" rel=\"tag\">Iconic<\/a><\/div>\n\n<h3 style=\"font-style:normal;font-weight:400; padding-top:0.3em;padding-bottom:0.3em;margin-bottom:var(--wp--preset--spacing--40);\" class=\"titulo wp-block-post-title\"><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/posicionando-a-marca-lider-em-lubrificantes-no-brasil-iconic-texaco-ipiranga\/\" target=\"_self\" >Positioning the leading lubricant brand in Brazil<\/a><\/h3>\n\n<div style=\"text-decoration:underline\" class=\"taxonomy-segmentos wp-block-post-terms\"><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/industria\/\" rel=\"tag\">Industry<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/servicos\/\" rel=\"tag\">Services<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/enredo.com.br\/en\/segmentos\/tecnologia\/\" rel=\"tag\">Technology<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Com quase 30 anos de hist\u00f3ria, a Luztol trouxe mais cor para vida de milhares de goianos.  Seu novo ponto de mudan\u00e7a tinha um desafio claro: tornar-se uma marca de tintas de maior valor agregado, mais pr\u00f3xima e parceira de seus clientes.<\/p>","protected":false},"author":225,"featured_media":20455,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"brands":[317],"segmentos":[297,197],"servicos":[195,205,209],"class_list":["post-20444","cases_post","type-cases_post","status-publish","format-standard","has-post-thumbnail","hentry","brands-luztol-luztol","segmentos-comercio","segmentos-industria","servicos-branding","servicos-estrategia-de-marca","servicos-identidade-visual"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/20444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/cases_post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=20444"}],"version-history":[{"count":63,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/20444\/revisions"}],"predecessor-version":[{"id":20627,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/cases_post\/20444\/revisions\/20627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/20455"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=20444"}],"wp:term":[{"taxonomy":"brands","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/brands?post=20444"},{"taxonomy":"segmentos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/segmentos?post=20444"},{"taxonomy":"servicos","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/servicos?post=20444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}