{"id":10910,"date":"2022-02-07T22:49:16","date_gmt":"2022-02-08T01:49:16","guid":{"rendered":"https:\/\/enredo.com.br\/?p=10910"},"modified":"2023-12-05T18:16:11","modified_gmt":"2023-12-05T21:16:11","slug":"agro-que-marca-tem-algo-em-comum","status":"publish","type":"post","link":"https:\/\/enredo.com.br\/en\/agro-que-marca-tem-algo-em-comum\/","title":{"rendered":"Agro that makes a mark has something in common"},"content":{"rendered":"<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brazil's agribusiness potential is huge, both on and off the field. A lot of technology is already being applied on our farms. From drones to autonomous harvesters, the best that is available in the world is on our plantations.<\/p>\n\n\n\n<p>Technology applied to business management, however, is still the exception. The strategic management of the brand, its narrative and perception, and its actions to reduce its impact on the planet are also somewhat overlooked by the majority.&nbsp;<\/p>\n\n\n\n<p>Many of these issues have started to advance more quickly since 2020, but there is still room for improvement. Much more.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"o-que-sua-marca-faz-para-acompanhar-as-mudancas\"><strong>What is your brand doing to keep up with the changes?<\/strong><\/h4>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It was with a view to helping managers and executives in Brazilian agribusiness that Enredo produced the report <em>Agro que Marca', <\/em>which can be accessed here. <\/p>\n\n\n\n<p>Developing themes that cut across branding in agribusiness, the report discusses technology in property and brand management, attracting investors and ESG - far from greenwashing - to make people think about who makes agribusiness happen.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Sua marca est\u00e1 preparada para o futuro do agroneg\u00f3cio?<\/p>","protected":false},"author":225,"featured_media":10914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,89,33],"tags":[168,129,66],"class_list":["post-10910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-insights-etc","category-noticias","tag-agronegocio","tag-experiencia","tag-inovacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/10910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=10910"}],"version-history":[{"count":21,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/10910\/revisions"}],"predecessor-version":[{"id":18213,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/10910\/revisions\/18213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/10914"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=10910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/categories?post=10910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/tags?post=10910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}