{"id":16714,"date":"2023-06-12T09:43:02","date_gmt":"2023-06-12T12:43:02","guid":{"rendered":"https:\/\/enredo.com.br\/?p=16714"},"modified":"2023-12-05T18:14:29","modified_gmt":"2023-12-05T21:14:29","slug":"enredo-cria-comunicacao-estande-infinity-business-by-pininfarina","status":"publish","type":"post","link":"https:\/\/enredo.com.br\/en\/enredo-cria-comunicacao-estande-infinity-business-by-pininfarina\/","title":{"rendered":"Enredo creates product communication for the Infinity Business by Pininfarina stand"},"content":{"rendered":"<p>[:pb]<\/p>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style> \nli{\nfont-family: graphik;\nfont-weight: 400;\nfont-size: var(--wp--preset--font-size--medium) !important;\nmargin-left: 40px;\nmargin-bottom: 30px;\n}\n\nol,ul{\nfont-weight: 400;\n}\n\nli a {\ncolor: #00d084;\n}\n\np{\nfont-weight: 400;\n}\n<\/style>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>City and O.M Inc. invited us to develop the product communication for the Infinity Business by Pininfarina stand. The Italian design firm gained worldwide fame developing the Ferrari bodies. Since then, they have developed several other projects of the finest design, among them several real estate developments, and Goi\u00e2nia, receives its first Pininfarina with an initiative of the junction of these 2 large real estate developers.&nbsp;<\/p>\n\n\n\n<p>The stand was designed by Victor Tom\u00e9. He created everything from the interior design to the decoration, and we conducted what we do best: the experience within the environment, reinforcing the product and the brand.&nbsp;<\/p>\n\n\n\n<p>Our aim was to tell a story, from one-off interventions such as a phrase or even to explore the history of Pininfarina. We were inspired by the design of the building itself to develop a structure that fits all the rendered images. The ambience reinforces the history of all these brands and enhances this great development.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-8-1024x576.jpg\" alt=\"\" class=\"wp-image-16716\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-8-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-8-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-8-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-8-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-8-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-8.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-4-1024x576.jpg\" alt=\"\" class=\"wp-image-16718\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-4-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-4-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-4-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-4-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-4-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-5-1024x576.jpg\" alt=\"\" class=\"wp-image-16719\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-5-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-5-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-5-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-5-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-5-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-5.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-2-1024x576.jpg\" alt=\"\" class=\"wp-image-16720\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-2-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-2-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-2-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-2-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-2-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-7-1024x576.jpg\" alt=\"\" class=\"wp-image-16721\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-7-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-7-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-7-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-7-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-7-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-7.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-1024x576.jpg\" alt=\"\" class=\"wp-image-16722\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-1024x576.jpg 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-300x169.jpg 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-768x432.jpg 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-1536x864.jpg 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA-18x10.jpg 18w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/06\/INFINITY-CITY-BY-PININFARINA.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Photos by Marcelo Medeiros<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>[:]<\/p>","protected":false},"excerpt":{"rendered":"<p>We created an ambience that reinforces the history of this great development and praises the brands that signed the project.<\/p>","protected":false},"author":225,"featured_media":16715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,20,22],"tags":[],"class_list":["post-16714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambientacao","category-arquitetura","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/16714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=16714"}],"version-history":[{"count":20,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/16714\/revisions"}],"predecessor-version":[{"id":18197,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/16714\/revisions\/18197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/16715"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=16714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/categories?post=16714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/tags?post=16714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}