{"id":17273,"date":"2023-11-11T15:01:40","date_gmt":"2023-11-11T18:01:40","guid":{"rendered":"https:\/\/enredo.com.br\/?p=17273"},"modified":"2024-09-17T14:34:28","modified_gmt":"2024-09-17T17:34:28","slug":"enredo-conquista-fepi-2023-design","status":"publish","type":"post","link":"https:\/\/enredo.com.br\/en\/enredo-conquista-fepi-2023-design\/","title":{"rendered":"Enredo wins Gold and Silver at FePI in Buenos Aires"},"content":{"rendered":"<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style> \nli{\nfont-family: graphik;\nfont-weight: 400;\nfont-size: var(--wp--preset--font-size--medium) !important;\nmargin-left: 40px;\nmargin-bottom: 30px;\n}\n\nol,ul{\nfont-weight: 400;\n}\n\nli a {\ncolor: #00d084;\n}\n\np{\nfont-weight: 400;\n}\n<\/style>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--60)\">With immense happiness and pride, we announce another great achievement for Enredo and for Brazilian creativity: we brought home, directly from Buenos Aires, Argentina, 1 Gold trophy and 2 Silver trophies at FePI - Festival Internacional de la Publicidad Independiente.<br><br>Competing against 32 countries, the recognition came for three different categories, with the Strategy, Brand Architecture and Identity project for the new portfolio of Shinagawa Refractories, a Japanese multinational that is among the global leaders in the market. <br><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"789\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ciro-rocha-marcelo-fepi-enredo-brandign-premio.jpg\" alt=\"\" class=\"wp-image-17283 size-full\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ciro-rocha-marcelo-fepi-enredo-brandign-premio.jpg 624w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ciro-rocha-marcelo-fepi-enredo-brandign-premio-237x300.jpg 237w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/ciro-rocha-marcelo-fepi-enredo-brandign-premio-9x12.jpg 9w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Award categories: <\/strong><\/p>\n\n\n\n<p><strong>Gold: <\/strong><br>- Physical Image of Brands <br><br><strong>Silver: <\/strong><br>- Strategic Marketing - Institutional and Image<br>- Design - Direct and Eventual<br><br><br><br><br><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"investidores-de-olho-no-futuro\" style=\"margin-bottom:var(--wp--preset--spacing--60)\"><strong>About FePI - Festival Internacional de la Publicidad Independiente<\/strong><\/h3>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--50)\">FePI, known as the world's largest independent creativity awards, is a unique festival that celebrates and recognizes independent consultancies and agencies. The 2023 edition featured companies from 32 countries competing for Gold, Silver and Bronze in different categories.<br><br>For Ciro Rocha, Enredo's CEO, being an independent company - not linked or restricted to a network - represents a major competitive advantage, since we have a single commitment: to be faithful to the business results that our clients expect from us and that we can build together.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-container-core-quote-is-layout-1 wp-block-quote-is-layout-flow\">\n<p>\"For us, being independent means more than operating autonomously. It means having the freedom to follow our instincts and be truly original in our creative thinking.\"<\/p>\n<cite>Ciro Rocha, CEO of Enredo<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"investidores-de-olho-no-futuro\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><strong>About the Shinagawa project<\/strong><\/h3>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--60)\">Shinagawa is a century-old Japanese company and one of the global leaders in the production of refractories. Refractories are materials capable of withstanding extreme temperatures and are fundamental to the development of the world's industries.<\/p>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--60)\">To celebrate Shinagawa's entry into the Brazilian market, following the acquisition of Saint-Gobain's refractory operations, we needed to create a strategy that would strengthen the brand's innovative DNA while respecting its origins. <\/p>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--60)\">We have developed a project that simplifies the portfolio, creates new categories and has become a benchmark for the sector, being replicated globally by the company. known as the world's largest independent creativity award, it is a unique festival that celebrates and recognizes independent consultancies and agencies. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"margin-bottom:var(--wp--preset--spacing--20)\">\"With the simplicity, power and emotion transmitted with our 'Kanjis' of the reBranding of Shinagawa Refrat\u00e1rios do Brasil, which has filled our people with inexplicable pride, we are nurturing what we want for the future of this invisible hero called Refrat\u00e1rios!\"<\/p>\n<cite>Danilo Bomfim, Commercial Director of Shinagawa in Brazil<\/cite><\/blockquote>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--60)\"><br><strong><em>Shinagawa's new brand architecture and portfolio<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/647451_Shinagawa-06-1024x768.png\" alt=\"\" class=\"wp-image-17284\" srcset=\"https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/647451_Shinagawa-06-1024x768.png 1024w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/647451_Shinagawa-06-300x225.png 300w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/647451_Shinagawa-06-768x576.png 768w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/647451_Shinagawa-06-1536x1152.png 1536w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/647451_Shinagawa-06-16x12.png 16w, https:\/\/enredo.com.br\/wp-content\/uploads\/2023\/11\/647451_Shinagawa-06.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/enredo.com.br\/en\/cases_post\/shinagawa-refractories-brand\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-verde-2-color\">See the full case here<\/mark><\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>With 1 Gold and 2 Silver, we stood out in the Design and Strategic Marketing category<\/p>","protected":false},"author":225,"featured_media":17282,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,89],"tags":[3,66,189],"class_list":["post-17273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-insights-etc","tag-branding","tag-inovacao","tag-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/17273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=17273"}],"version-history":[{"count":40,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/17273\/revisions"}],"predecessor-version":[{"id":19606,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/17273\/revisions\/19606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/17282"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=17273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/categories?post=17273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/tags?post=17273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}