{"id":19094,"date":"2024-05-15T11:34:23","date_gmt":"2024-05-15T14:34:23","guid":{"rendered":"https:\/\/enredo.com.br\/?p=19094"},"modified":"2024-10-11T10:33:01","modified_gmt":"2024-10-11T13:33:01","slug":"enredo-conquista-o-if-design-award-na-alemanha","status":"publish","type":"post","link":"https:\/\/enredo.com.br\/en\/enredo-conquista-o-if-design-award-na-alemanha\/","title":{"rendered":"Enredo wins the iF Design Award in Germany,"},"content":{"rendered":"

Recently arrived from Germany, Enredo's partners, Ciro Rocha and Gustavo Moura, landed in Brazil with the IF Design Award 2024, considered the \"Oscars of Design\", held annually in Berlin since 1954. <\/p>\n\n\n\n

Enredo stood out in the Branding category for its portfolio strategy project for the Japanese multinational Shinagawa Refractories in Brazil - one of the global leaders in the mining refractories sector. <\/p>\n\n\n\n

Out of almost 11,000 entries from 72 countries, the winning projects were judged by 132 judges from 23 different nationalities.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Danilo Bomfim, Commercial and Marketing Director of Shinagawa in Brazil;<\/p>\n\n\n\n

Ciro Rocha, CEO and Founding Partner of Enredo; <\/p>\n\n\n\n

Heiki Miki, Managing Executive Officer & Division Director of Shinagawa Refractories;<\/p>\n\n\n\n

Gustavo Moura, Partner and Head of Branding at Enredo<\/p>\n\n\n\n

<\/div>\n\n\n\n
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<\/p>\n\"This award is the result of our way of acting and thinking, combined with the courage of a client who embraced the idea of doing things differently, rethinking the logic of a very specific sector of the industry that is often perceived as a commodity by the market,\" said Ciro Rocha, Enredo's CEO.<\/cite><\/blockquote>\n\n\n\n

For Gustavo Moura, Enredo's Branding Director, seeing the IF award a project from the industrial sector reinforces the power of design as an element of differentiation and value generation. He stresses that the result is the fruit of complex work, in which the team of strategists and designers came together to transform complexity into ease of understanding.<\/p>\n\n\n\n

See the full case here <\/mark><\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Rec\u00e9m chegados da Alemanha, os s\u00f3cios da Enredo, Ciro Rocha e Gustavo Moura, desembarcaram no Brasil trazendo na bagagem o pr\u00eamio do IF Design Award 2024, considerado o \u201cOscar do Design\u201d, realizado anualmente em Berlim desde 1954. A Enredo se destacou na categoria Branding, pelo projeto de estrat\u00e9gia de portf\u00f3lio para a multinacional japonesa Shinagawa […]<\/p>","protected":false},"author":225,"featured_media":19145,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[3,66,280],"class_list":["post-19094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-inovacao","tag-premios"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/19094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=19094"}],"version-history":[{"count":17,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/19094\/revisions"}],"predecessor-version":[{"id":19617,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/19094\/revisions\/19617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media\/19145"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=19094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/categories?post=19094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/tags?post=19094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}