{"id":5582,"date":"2019-11-18T16:00:06","date_gmt":"2019-11-18T18:00:06","guid":{"rendered":"https:\/\/enredo.com.br\/?p=5582"},"modified":"2023-12-01T16:22:49","modified_gmt":"2023-12-01T19:22:49","slug":"gustavo-moura-e-o-novo-socio-da-enredo-2","status":"publish","type":"post","link":"https:\/\/enredo.com.br\/en\/gustavo-moura-e-o-novo-socio-da-enredo-2\/","title":{"rendered":"Gustavo Moura is Enredo's new partner"},"content":{"rendered":"[:pb]\n
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International expertise<\/h3>\n\n\n\n

A pioneer in the Midwest and recognized by some of the most important creativity awards in the world, Enredo announces the arrival of Gustavo Moura as the new Partner-Director of Branding, who comes with the aim of supporting the expansion of the company, which has also been operating in S\u00e3o Paulo for a year, serving clients such as ABInvev, Grupo Mitsui. & Co and Pacto Energia, among others. <\/p>\n\n\n\n

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\"Gustavo's arrival comes at a key moment for Enredo, consolidating our national expansion and the expansion of the Retail Design and Management fronts. We will be adding to the team a person with a huge professional background who is highly admired by the market.\"<\/p>Ciro Rocha<\/strong> Enredo's CEO<\/cite><\/blockquote>\n\n\n\n

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With a degree in corporate identity from the prestigious Zurich Academy of Arts (ZHdK) and a stint at WBG in Switzerland and Gad's Branding in S\u00e3o Paulo, Gustavo was a founding partner of SartreGumo and was responsible for repositioning major local brands such as Grupo Jaime C\u00e2mara, TV Anhanguera, Opus, QG Jeitinho Caseiro, Jean Darrot, Opus and Piquiras, as well as working with brands such as Tam, Votorantim and Magazine Luiza. <\/p>\n\n\n\n

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\"Seven years after co-founding SartreGumo, I felt it was time to join forces with Enredo. The aim is to continue supporting clients to be more competitive through the alignment of Innovation, Brand and Business.\"<\/p>Gustavo Moura<\/strong> <\/cite><\/blockquote>\n\n\n\n

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Ciro Rocha, Founding Partner and Gustavo Moura, Partner and Head of Branding<\/figcaption><\/figure>\n\n\n\n
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From ego to empathy<\/h3>\n\n\n\n

As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use \"ego\" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.<\/p>\n\n\n\n

The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my \"aesthetic.\"<\/p>\n\n\n\n

To some of you this might sound like a bummer, but when you take on a client's challenges and their point of view, you will have to think differently. You will find new approaches and you will grow. But more on that later.<\/p>\n\n\n\n

\"As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me.\"<\/p>Ernst Neufert<\/strong> in \"The art of architectural design\".<\/cite><\/blockquote>\n\n\n\n

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Caption with Link<\/a><\/figcaption><\/figure>\n\n\n\n
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OK, but what does this have to do with my brand?<\/h2>\n\n\n\n

As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use \"ego\" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.<\/p>\n\n\n\n\n\n

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As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use \"ego\" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.<\/p>\n<\/div>\n<\/div>\n\n\n\n

From ego to empathy<\/h3>\n<\/div>\n\n\n\n
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Caption With Link<\/a><\/figcaption><\/figure>\n\n\n\n
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As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use \"ego\" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.<\/p>\n\n\n\n

The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my \"aesthetic.\"<\/p>\n\n\n\n

Famous last words<\/h2>\n\n\n\n

As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use \"ego\" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.<\/p>\n\n\n\n

Hope this answers some of your questions, Dmitro.
- Author's name<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n[:]","protected":false},"excerpt":{"rendered":"

[:pb]Com experi\u00eancias nos mercados de Zurich e S\u00e3o Paulo, o s\u00f3cio-fundador da SartreGumo Branding deixa a empresa para assumir a posi\u00e7\u00e3o de S\u00f3cio-Diretor de Branding.[:en]Quando se trata de inova\u00e7\u00e3o, nada importa mais do que as pessoas, por isso reunimos um time com backgrounds em diferentes setores, Culturas e forma\u00e7\u00e3o profissional com uma coisa em comum: criar o que faz a diferen\u00e7a na vida das pessoas.[:]<\/p>","protected":false},"author":225,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5582","post","type-post","status-publish","format-standard","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/5582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/comments?post=5582"}],"version-history":[{"count":11,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/5582\/revisions"}],"predecessor-version":[{"id":17785,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/posts\/5582\/revisions\/17785"}],"wp:attachment":[{"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/media?parent=5582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/categories?post=5582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enredo.com.br\/en\/wp-json\/wp\/v2\/tags?post=5582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}