Prêmio é o maior reconhecimento do varejo brasileiro
Nosso projeto para a primeira loja de shopping da Folkz Pizzas & Saladas conquistou o prêmio Ouro POPAI Brasil 2018, na categoria Arquitetura de Loja, Sinalização e Comunicação Visual. O POPAI Brasil é a edição brasileira do POPAI Internacional, a mais importante premiação do Varejo Mundial e do Trade Marketing. O prêmio tem como objetivo reconhecer os projetos que mais se destacaram nos quesitos originalidade e eficácia em arquitetura comercial, visual merchandising, comunicação visual, displays e materiais de comunicação no ponto de venda.
“Ser indicado como finalista no POPAI é um grande orgulho para qualquer empresa da indústria criativa. A conquista do Ouro consolida a área de Retail Design da Enredo e a nossa proposta de abraçar a experiência de marca como diferencial de negócio”.
Gabriela Pavan, Gestora de Retail Design da Enredo
A loja, inaugurada em junho deste ano, e precisava validar um novo modelo de negócio da marca: a praça de alimentação de shopping. “Em um cenário ainda desconhecido, em uma cidade turística com ambiente e público novo, precisávamos nos tornar competitivos”, explica Gabriela Pavan, Gestora de Retail Design da Enredo.
Desenvolvemos um conceito e projeto de sinalização de persuasão e ambientação de marca, projetando a experiência Folkz durante a compra. “O foco era buscar interação com o público”. A sinalização desenvolvida auxilia o cliente em suas escolhas antes mesmo dele entrar loja, informando os produtos e preços em área nobre da fachada. O conjunto do sistema induz o fluxo interno, reforça o layout além de tornar o modelo de negócio intuitivo, diminuindo o tempo de fila.
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It’s not just advice for arrogant jerks, it’s essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my “aesthetic.”
To some of you this might sound like a bummer, but when you take on a client’s challenges and their point of view, you will have to think differently. You will find new approaches and you will grow. But more on that later.
“As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me.”
Ernst Neufert , em “Arte de projetar em arquitetura”.
OK, mas o que isso tem a ver com a minha marca?
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It’s not just advice for arrogant jerks, it’s essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my “aesthetic.”
Famous last words
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
Hope this answers some of your questions, Dmitro.
— Nome do Autor