The Algar Group is one of the most important national companies, with very high investments in developing and maintaining a sustainable operation, based on ESG pillars.
With a large agricultural integration operation, focused on Sustainable Forest Management, Algar Farming (part of the Holding) needed to highlight all its positive impact on the world, inspiring employees and the market to look to the future.
An immersion in the Amazon
In a project that took us to the center of the Amazon, to listen to the riverside population and local society, we listened to all of the brand's stakeholders to create a new positioning that would highlight the synergy between Algar Farming's business fronts (from reforestation to the handmade furniture industry using forest waste).
The entire visual universe preserves the characteristics of Algar's identity, while assets have been reinterpreted to give life to new communication possibilities.
Watch the video-case, which reinforces the group's Governance and its good practices, which become a seal of responsibility for products of Algar origin - from grains to furniture made by local people themselves.
Watch the video-case: