Brand Innovation®
The point of real transformation in the history of people and companies.
What is your brand's vision?
We believe that clarity of purpose is the main driver of innovation for any company.
We involve strategists, designers, architects, economists and data and human-driven artists with a deep understanding of context and combined skills to solve the challenges of changing organizations.
How we do it
We combine our expertise to generate impact on all business fronts
Brand
How do we translate our purpose into brand perception?
What we do
Clarity of Purpose and Strategy Portfolio
Brand Architecture
Verbal Identity
Visual identity
Brand Activation and Management
Strategy and Performance
How will we build competitive advantage and revenue? Through which channels and fronts?
What we do
Map of opportunities
Strategic planning for the brand
Innovation Decisions
Portfolio Review and Reorganization
Generating Brand Value
Pivot or enter new categories
Culture
How is our purpose lived out through our internal and external culture?
What we do
Value Proposition
Brand Values and Personality
Rituals and Narrative Manifestations for leaders
Brand days
Experience
What journeys do we value and what kind of experience do we want to generate? Through which touchpoints?
What we do
Value Proposition
Brand Values and Personality
Retail experience
Corporate architecture
Experience Architecture
Packaging
Customer journey
Brand Activation
Signage and Wayfinding
Data + Tech
What information do we need to make decisions on each front? How does technology help us in this process?