Challenge
The challenging task we took on was to launch a new brand that rescued the history of the brand and connected with the identity of its public. Our mission was to transform the perception of the commodity into a product with high added value, highlighting the Josidith Group's investment and dedication at every stage of the production process, from the care taken with feeding the birds to the meticulous attention paid to the final product.
Results that transform
This brand carries with it an identity that goes beyond the simple act of supplying eggs, seeking to establish a friendly and close connection with the consumer. The language elements chosen transcend the mere nature of the product, transforming the basics into something close and engaging. Josi not only feeds the body, but also nurtures a sense of closeness and care.
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