PT 
How do you reposition a brand with three decades of history?
Over the course of three decades, Luztol has built up a solid track record, offering a diversified portfolio of products to the regional and national markets. What began as a thinner and solvent factory has become a consolidated brand, recognized for manufacturing and distributing synthetic enamels, waterproofing resins, industrial and acrylic paints, textured coatings, among others.
The new strategy highlights Luztol's values, bringing together those who work with us at the cutting edge: painters, dealers and architects. Evolving a brand means evolving partners and businesses.
Made for practicality.
The logo is now on a straight base, with cleaner, rounder lines, bringing more unity and legibility to the brand. The color palette has been intensified, updating its shade of blue and its secondary colors.
Much more than paint.
Paint goes far beyond color and its effect. Changing a shade can change the tone: of the environment, of the sensation, of well-being, of your space. We highlight the characteristics of paints through a robust iconographic system, making tangible the full range of possibilities and purposes of Luztol paints.
In addition to the iconography, we also updated some graphic elements to convey modernity and accessibility. We brought in graphics inspired by the movement of brushstrokes and a photographic direction that highlights what really matters: people.
Listen.
Understand.
Make it grow.
As a branding consultancy, we were more than strategic support; we acted as real catalysts in Luztol's transformation.
We listen carefully to the stories behind the brand and its partners. We understand the challenges of a competitive market and the needs of an increasingly demanding public. And together, we charted a path of sustainable growth, aligned with the essence of the brand.
Through this collaboration, Luztol not only repositioned its identity, but consolidated its role as a brand that values relationships, evolves with its partners and transforms lives through what it offers: much more than paint.
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