PT 
A market of great changes and opportunities
An Apex Brasil program administered by Abragames (Brazilian Association of Games Developers), the Brazil Games Export Program is designed to train and create new opportunities for Brazilian companies in the international games and interactive software market.
The project seeks to bring visibility to the production capacity on the global stage, presenting the Brazilian industry as a robust option for publishing, contracting services and selling games.
Explore
Export
Expand
We anchored a narrative focused on the "Call to Adventure". Like any hero's journey, we present the program as a call for studios to become able to explore new frontiers, export products and services around the world, and expand their businesses.
As the main guideline of the project, we created a communication structure that allows us to engage with audiences at different stages of maturity and knowledge of the program, bringing an inspiring and informative tone of voice that helps them and professionalizes each step on the way to becoming a "World-Ready" studio.
Every adventure story is a movement from the present to the extraordinary
The graphics emerge as a visual representation of the key words "explore, export, expand"
The rectangles with rounded corners play the role of expandable windows, creating sequences that highlight the brand's adventurous spirit and reveal new, previously unexplored possibilities.
We help studios and developers get into the game
An extensive, exclusive iconographic system was developed to illustrate the different stages of the journey, helping to tell the stories created by national companies.
The icons represent themes related to the gaming universe, reflecting the characteristics of this constantly growing market.
By playing together we can reach greater heights.
Our work with Brazil Games was guided by a strategic and creative partnership, which began with a deep understanding of the brand's values and mission. We developed a solid strategy that not only positions Brazil Games as a reference in the national and international market, but also reflects the brand's innovative and adventurous spirit.
From the outset, our goal was to create an identity that would open up horizons through consistent, modern and accessible communication. The result is a brand that not only stands out, but helps and encourages Brazilian studios to explore new frontiers and share their stories with the world.