Brazil's agribusiness potential is huge, both on and off the field. A lot of technology is already being applied on our farms. From drones to autonomous harvesters, the best that is available in the world is on our plantations.
Technology applied to business management, however, is still the exception. The strategic management of the brand, its narrative and perception, and its actions to reduce its impact on the planet are also somewhat overlooked by the majority.
Many of these issues have started to advance more quickly since 2020, but there is still room for improvement. Much more.
What is your brand doing to keep up with the changes?
It was with a view to helping managers and executives in Brazilian agribusiness that Enredo produced the report Agro que Marca', which can be accessed here.
Developing themes that cut across branding in agribusiness, the report discusses technology in property and brand management, attracting investors and ESG - far from greenwashing - to make people think about who makes agribusiness happen.