Challenge
Freshwater river boating is often associated with traditional methods or seen as less valued. FXBoats challenged us to develop a strategy and identity that would reshape this perception of the category, emphasizing performance, innovation and design for the brand.
Focused on people who share an enthusiasm for excellence in nautical activities, it gives everyone the power to create new memories, whether through fishing, partying or their own moment, when they seek to form connections with others, with nature or with themselves.
Wherever there is water, Trovoz will be there too.
Robustness and
dynamism
The result was the conception of the positioning, naming and identity of a brand that translates robustness and dynamism, through sophistication that transcends the product and becomes an experience. This approach creates an involvement that builds exclusive memories for its audiences.
