Far beyond
quality
of products
and service
Our first diagnosis showed that Agrex is a partner company for producers and is complete in its deliveries, but that we needed to make this clear.
Following our research, we identified that the brand architecture did not clearly communicate the perception of complete solutions to serve the entire agribusiness chain.
We generate business value by provoking change. We went from a reseller model, with specific offers and bureaucratic processes, to a repositioning that highlighted modernity
of the brand with complete, integrated solutions, promoting agility and flexibility for rural producers.
A movement around the world
The brand movement arose from the understanding that in order to transform lives and feed the world through agriculture, it is necessary to be present in the field, but also in digital, in financing and in the laboratory to guarantee the success of the entire production chain. And that's what Agrex really had to offer.
From the inside out, our Branding squad presented a rebranding for the mother brand and the sub-brands, promoting an integration of architecture that obeys the same visual structure, changing the descriptive that defines them as unique.
Strengthened and more robust, the new identity has become modern, harmonious and balanced. The verbal identity communicates the truth of those who live in the countryside, through proximity, maturity, coherence and timeliness.
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