From the Fiat 147 to the largest food franchise in Goiás.
Quitandinhas de Goiás was founded in 1979 and has always prided itself on offering homemade food. The pastel dough recipe has remained the same since it was sold in a brown Fiat 147. QG has become the largest food franchise in Goiás, but its brand has not kept pace with its growth. With a very extensive portfolio, it was time to reorganize the house and build a brand ready for the coming years.
The homemade way
Homemade food for HQ goes beyond grandma's cooking. It's made with fresh ingredients, freshly prepared and looks like real food. The new brand emphasizes this care in the process so that every moment is deliciously tasty.
Ingredients of an identity
very tasty
The identity has the color of food and the shape of fresh ingredients, with roughness, textures and movement. Graphics emerge from the kitchen tools, which draw lines full of flavor, and highlight mouth-watering images, highlighting the juiciness, creaminess or crunchiness of each dish.
Inspired by everyday life in the kitchen
The shapes, color palette, illustrations and iconographic family create a visual ecosystem inspired by everyday cooking and plant-based ingredients. This set of products conveys all the quality, vitality, freshness and homemade flair that QG has been delivering since 1979, now with an unmistakable identity.
Every touchpoint, a brand experience
The project was carefully designed to ensure that every point of contact with the brand, which has more than 100 franchises and is present in several Brazilian states, reflected its essence. The creation of a functional system that faithfully reflected QG's unique personality was fundamental to this process.
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