case

WHAT WE DID:

SECTOR:

Desenhando um escritório para engajamento cultural e o trabalho híbrido do futuro

Há mais de 40 anos transformando vidas para a construção de um mundo melhor, o Grupo Natureza, multi-franqueadora goiana e região metropolitana que representa marcas como O Boticário, Quem Disse, Berenice?, Brahma e Tô.que.tô, nos convidou para repensar o seu escritório administrativo, com objetivo de refletir seu caráter de inovação e pioneirismo, além da sua…

Transformation

of spaces to

from

essence

brand

We immersed ourselves in the group's brand to understand the ecosystem and identified that, culturally, the group has a welcoming, cheerful and innovative essence, which was not represented by its physical space.

Our challenge was to materialize this essence, providing a dynamic office that caters for hybrid work, stimulating the exchange of ideas and experience between areas with spaces for collective and individual moments, as well as a visually harmonious environment.

Environment

inspired by

nature

Rituals that

stimulate

belonging

We were inspired by natural elements to harmonize the new environment between a welcoming and modern balance.

With the employee experience in mind, we have created rituals of belonging and engagement throughout the office environments, from individual boxes to personalize the chosen workstation of the day to a mug panel that enhances the existing culture.

We dedicated spaces at the head office to the experience of the brands that make up the group's franchises. We also developed a journey for new employees from each of the stores, who, when they pick up their uniform at the head office, go through a purchasing simulation that establishes a ritual of putting on the shirt.

As an element to strengthen the group's culture, we created signage for the meeting and training rooms, reframing the spaces according to their new names: Inspire, Dive, Sow and Blossom.

Quote Customer

"What Enredo has done goes far beyond renovating our headquarters. We're talking about a cultural transformation and our way of working"

JUDI NELY

DIRECTOR OF PEOPLE AND MANAGEMENT AT NATUREZA GROUP

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