Enlarge
possibilities
is to enlarge
prosperity
Centered on the idea that real estate not only sells properties, but is a driver of prosperity. The company's new purpose is now "to promote prosperity in people's lives", replacing the old mission of "making the experience of buying and selling real estate incredible". This change reflects a deeper commitment to having a positive impact on the lives of clients, employees, partner construction companies and investors.
Adão's renewed visual identity is robust and versatile, symbolizing the expansion of possibilities. Every aspect of the design reflects the company's new philosophy: to open up horizons for clients, partners, investors and employees. The revamped aesthetic represents not just the sale of real estate, but the construction of a prosperous future full of opportunities for everyone involved.
Transformation
and Results
Following the launch of the new positioning in February, Adão has achieved successive monthly turnover records (February - November 2023).
This remarkable performance is testimony to the success of the repositioning strategy. Integration between the various areas of the company, together with guidelines focused on digital transformation, has significantly improved the experience of the audiences involved.
What has changed for Adam
Adão's repositioning demonstrates how a strategic and significant change in brand and purpose can generate extraordinary results. The company has not only strengthened its leadership position in the real estate market, but has also created a new paradigm for the industry, where prosperity and possibilities are at the heart of all its activities. Adão now stands out not only for its ability to sell real estate, but for its commitment to enriching lives and communities.
Next Cases
