Challenge
How do you create value for a key product in a market that is so niche and treated as a commodity by the industry?
We were challenged to find a positioning, identity and vocation for this new brand, which represented a new movement for the industry.
Explore the
creativity
with sand.
We created a brand focused on fun and entertainment for children and families, rescuing the affective memory of a playful and more "hands-on" world.
The idea was to show that, in the eyes of a child, a grain of sand is a universe of possibilities, given their imaginative powers. Manamá's exploratory personality puts children and their creativity at the forefront.
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