Enredo's challenge was clear: to position Uyrá in a competitive market, dominated by renowned brands, and to highlight the uniqueness of Goiás gin. The answer was branding that highlights the richness of the Cerrado and creativity, translated into a bottle that is a work of art. The design, inspired by the colors and textures of the biome, won over consumers' taste buds and recognition, with the ABRE 2023 award in the "Alcoholic Beverages" category and the bronze medal in the BDA 2021 packaging design category.

Uyrá is the materialization of the "Cerrado in a bottle", an artisanal gin distilled in a copper alembic with 10 botanicals, including typical ingredients such as Baru, Limão China and Tangerina Fuxiqueira. The brand is a tribute to the richness of the Cerrado and proof of the creative potential and quality of Goiás production.

Uyrá is a celebration of the rich, sensory experience of the Cerrado. More than a drink, it translates the essence of the Cerrado into a sophisticated bottle, inviting the public to explore their creativity and self-expression through a unique sensory universe that unites music, perfume and taste.