Living the
Extraordinary
Through the Brand Innovation process, our strategy team conducted surveys and interviews with employees, stakeholders and customers, essential for building a solid diagnosis of the brand.
We discovered that living the extraordinary was not just a discourse already adopted by the company, but the reality of a brand that is restless, creative and attentive to detail.
We conducted a rebranding process that celebrated
its 10-year history as the right opportunity to stand out in the market, being recognized as a revolutionary brand that, by entering a new region, transforms and enhances community life and the urban landscape.
We open our eyes
To position itself as a mature brand that extrapolates the high standard in Goiânia to a national reach that delights residents, attracts investors and talent.
With well-established values, City is preparing for the coming years with a vision that puts the needs of each client at the forefront of innovation, valuing every detail with high-end experiences that go beyond the conventional, positively impacting urban spaces.
As a deliverable, we provided a brand redesign, a new visual and verbal identity, values and purpose, as well as a manifesto of truth that prepares the brand for the challenges of the coming years.
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