Challenge
With the idea of elevating the meaning of living came Terral Conceito, a line of premium developments with exclusive design, intelligent architecture and sustainable models. For unique developments, your sales stand should go far beyond product promotion.
The biggest challenge was to think of something replicable, adaptable and itinerant, communicating the strength of the Terral brand in its new moment in a sophisticatedly simple way and differentiating the premium product from the standard one.
A living architecture
and adaptable.
The idea of the container comes from its modularity. We developed the Minimum Viable Stand (MSV), which contains everything needed for the operation to work and for the experience to last, both before and during construction. Based on this, a whole ecosystem can be created that molds itself according to the development's target community, transforming the sales stand into a space for living and socializing. A living and adaptable architecture.
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