case

WHAT WE DID:

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Um ponto de partida, várias possibilidades

A pioneer in the country, the printed ticket boarding system (which has dispensed with ticket collectors since 1999) is represented by the SitPass brand and is part of the daily lives of thousands of Goiás. From the moment they leave home for work until they return at the end of the day.

Context

In order to keep up with a major change in the public transport ticketing system in the Goiânia metropolitan region, the SitPass brand had to reposition itself.

With the extinction of the printed ticket, which was gradually replaced by the magnetic card, the system would change completely from 2020: boarding is now facilitated by app, QR Code and even credit and debit cards. A revolution in the way you start a journey, with countless possibilities for boarding and charging.

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