Context
In order to keep up with a major change in the public transport ticketing system in the Goiânia metropolitan region, the SitPass brand had to reposition itself.
With the extinction of the printed ticket, which was gradually replaced by the magnetic card, the system would change completely from 2020: boarding is now facilitated by app, QR Code and even credit and debit cards. A revolution in the way you start a journey, with countless possibilities for boarding and charging.