No dia 21 de setembro acontecerá em Lisboa, mais uma edição Lisbon International Advertising Festival, o LEAF.
O evento, que é uma das premiações mais importantes da Europa, tem como objetivo reconhecer o que de melhor tem sido produzido na indústria criativa mundial. Para essa edição, temos o prazer em anunciar que nosso Diretor Executivo, Ciro Rocha, é um dos convidados a participar do Juri na Categoria Design.
Nessa jornada, Ciro – que é o único brasileiro do juri – se juntará o a uma respeitada lista de profissionais, colocando a Enredo junto a alguns dos principais Escritórios de Design e Agências do mundo.
“Representar o design brasileiro no Lisbon é uma grande honra. É impossível não relembrar a emoção de quando conquistamos nosso primeiro prêmio internacional, em 2015. Hoje, estar do lado de lá, participando de um juri com profissionais que tanto admiramos, é uma realização, reflexo do excelente trabalho que temos realizado enquanto time, aqui na Enredo”, conta Ciro.
Conheça o Juri de Design do Lisbon Ad Festival
Peter Knapp – Global Creative Officer da Landor Associates
Ciro Rocha – Diretor Executivo da Enredo
Erik Kockum – Sócio e Diretor de Criação da Snask
Rafa? Nagiecki – Diretor Executivo de Design da Saatchi & Saatchi Warsaw
Roy Ryo Tsukiji – Fundadora e Diretora de Criação da BIRDMAN
Saar Friedamn – Co Fundador e Chief Creative Director OPEN – Total Brand Experience
Tom Emil Olsen – Fundador, CEO e Diretor de criação da KIND
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my "aesthetic."
To some of you this might sound like a bummer, but when you take on a client's challenges and their point of view, you will have to think differently. You will find new approaches and you will grow. But more on that later.
"As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me."
Ernst Neufert in "The art of architectural design".
OK, but what does this have to do with my brand?
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my "aesthetic."
Famous last words
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
Hope this answers some of your questions, Dmitro.
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