PT 
On September 21st, Lisbon will host another edition of the Lisbon International Advertising Festivalthe LEAF.
The event, which is one of the most important awards in Europe, aims to recognize the best that has been produced in the world's creative industry. For this edition, we are pleased to announce that our Executive Director, Ciro Rocha, is one of those invited to take part in the jury in the Design Category.
On this journey, Ciro - who is the only Brazilian on the jury - will join a respected list of professionals, placing Enredo alongside some of the world's leading design offices and agencies.
"Representing Brazilian design in Lisbon is a great honor. It's impossible not to remember the thrill we felt when we won our first international award in 2015. Today, being there, participating in a jury with professionals we admire so much, is an achievement, a reflection of the excellent work we have done as a team here at Enredo," says Ciro.
Meet the Lisbon Ad Festival Design Jury
Peter Knapp - Global Creative Officer at Landor Associates
Ciro Rocha - Enredo's Executive Director
Erik Kockum - Partner and Creative Director at Snask
Rafa? Nagiecki - Executive Design Director of Saatchi & Saatchi Warsaw
Roy Ryo Tsukiji - Founder and Creative Director of BIRDMAN
Saar Friedamn - Co-Founder and Chief Creative Director OPEN - Total Brand Experience
Tom Emil Olsen - Founder, CEO and Creative Director of KIND
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my "aesthetic."
To some of you this might sound like a bummer, but when you take on a client's challenges and their point of view, you will have to think differently. You will find new approaches and you will grow. But more on that later.
"As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me."
Ernst Neufert in "The art of architectural design".
OK, but what does this have to do with my brand?
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my "aesthetic."
Famous last words
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
Hope this answers some of your questions, Dmitro.
- Author's name