Expertise Internacional
Pioneira no Centro-Oeste e reconhecida por algumas das premiações de criatividade mais importantes do mundo, a Enredo anuncia a chegada de Gustavo Moura como novo Sócio-Diretor de Branding, que vem com o objetivo de apoiar a expansão da empresa, que há 1 ano opera também em São Paulo atendendo a clientes como ABInvev, Grupo Mitsui. & Co e Pacto Energia, dentre outras.
“A chegada do Gustavo vem em um momento fundamental para a Enredo, consolidando nossa expansão nacional e a ampliação das frentes de Retail Design e Gestão. Somaremos ao time uma pessoa com enorme bagagem profissional e muito admirado pelo mercado.”
Ciro Rocha CEO da Enredo
Com formação em identidade corporativa pela prestigiada Academia de Artes em Zurique (ZHdK) e passagem pela WBG na Suíça e Gad’ Branding em São Paulo, Gustavo foi sócio-fundador da SartreGumo, sendo responsável pelo reposicionamento de grandes marcas locais como o Grupo Jaime Câmara, TV Anhanguera, Opus, QG Jeitinho Caseiro, Jean Darrot, Opus e Piquiras, além de ter trabalhado com marcas como Tam, Votorantim e Magazine Luiza.
“Sete anos após co-fundar a SartreGumo, senti que era o momento de unir minhas forças ao da Enredo. O objetivo é continuar apoiando clientes a serem mais competitivos através do alinhamento entre Inovação, Marca e Negócio”
Gustavo Moura
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It’s not just advice for arrogant jerks, it’s essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my “aesthetic.”
To some of you this might sound like a bummer, but when you take on a client’s challenges and their point of view, you will have to think differently. You will find new approaches and you will grow. But more on that later.
“As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me.”
Ernst Neufert , em “Arte de projetar em arquitetura”.
OK, mas o que isso tem a ver com a minha marca?
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It’s not just advice for arrogant jerks, it’s essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my “aesthetic.”
Famous last words
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that’s because most people use “ego” to describe inflated self-importance, when it’s really just a word that describes how we understand our personal identity.
Hope this answers some of your questions, Dmitro.
— Nome do Autor