With immense happiness and pride, we announce another great achievement for Enredo and for Brazilian creativity: we brought home, directly from Buenos Aires, Argentina, 1 Gold trophy and 2 Silver trophies at FePI - Festival Internacional de la Publicidad Independiente.
Competing against 32 countries, the recognition came for three different categories, with the Strategy, Brand Architecture and Identity project for the new portfolio of Shinagawa Refractories, a Japanese multinational that is among the global leaders in the market.
Award categories:
Gold:
- Physical Image of Brands
Silver:
- Strategic Marketing - Institutional and Image
- Design - Direct and Eventual
About FePI - Festival Internacional de la Publicidad Independiente
FePI, known as the world's largest independent creativity awards, is a unique festival that celebrates and recognizes independent consultancies and agencies. The 2023 edition featured companies from 32 countries competing for Gold, Silver and Bronze in different categories.
For Ciro Rocha, Enredo's CEO, being an independent company - not linked or restricted to a network - represents a major competitive advantage, since we have a single commitment: to be faithful to the business results that our clients expect from us and that we can build together.
"For us, being independent means more than operating autonomously. It means having the freedom to follow our instincts and be truly original in our creative thinking."
Ciro Rocha, CEO of Enredo
About the Shinagawa project
Shinagawa is a century-old Japanese company and one of the global leaders in the production of refractories. Refractories are materials capable of withstanding extreme temperatures and are fundamental to the development of the world's industries.
To celebrate Shinagawa's entry into the Brazilian market, following the acquisition of Saint-Gobain's refractory operations, we needed to create a strategy that would strengthen the brand's innovative DNA while respecting its origins.
We have developed a project that simplifies the portfolio, creates new categories and has become a benchmark for the sector, being replicated globally by the company. known as the world's largest independent creativity award, it is a unique festival that celebrates and recognizes independent consultancies and agencies.
"With the simplicity, power and emotion transmitted with our 'Kanjis' of the reBranding of Shinagawa Refratários do Brasil, which has filled our people with inexplicable pride, we are nurturing what we want for the future of this invisible hero called Refratários!"
Danilo Bomfim, Commercial Director of Shinagawa in Brazil
Shinagawa's new brand architecture and portfolio
