Context
Together with Luiza Labs, Magalu's innovation department, we are working on the development of Brazil's most ambitious technology infrastructure project: the country's first global-scale cloud.
Through an in-depth process of research and scenario diagnosis, we created Magalu Cloud, a new brand that needed to translate not only the pioneering spirit of this new movement, but also the size of its ambition in such a competitive market dominated by global players.
Results:
- A 15% increase in the value of Magalu shares (MGLU3) in the first 2 days.
- Engaging the tech community and a waiting list of customers.
- Media in the country's main media outlets.
Boosting Brazilian competitiveness through technology
Based on a strategy that clearly defines its audiences and movements, we make the brand platform tangible in a narrative that highlights the human side of technology and the technological side of the human.
Approachable, creative and self-confident, Magalu Cloud uses simple language to present her versatile structure and capacity for innovation that transforms situations based on the needs of each client.
Versatility to overcome challenges
We took inspiration from Magalu's visual universe to build new elements, reinforcing the relationship between the brands while creating a dynamic communication.
The infinite possibilities that the cloud brings to every business guide the construction of the visual universe.
Lines create plans, which expand into blocks to turn ideas into reality. Go beyond imagination, take control of a robust platform to build solutions that drive business.
"At the kick-off meeting, I understood why you had chosen Enredo for the project. You really brought provocations and questions that we hadn't thought of or raised before. That made all the difference"
CHRISTIAN 'KIKO' REIS
Head of Magalu Cloud
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