case

WHAT WE DID:

,

Building Brazil's first agro Big Tech

With the support of BTG Pactual, the Siagri Group and Datacoper have announced a merger, creating the largest agribusiness technology company in Brazil, Aliare. The movement aims to unite the entire agribusiness ecosystem to boost sustainable production in the country.

The field

without borders

Throughout the project, one of our biggest challenges was to understand how to unify the company's culture in a new brand, which is already strong with more than 700 employees and 52,000 users throughout Brazil.

The transformation

of the field is

right there

The logo alludes to the rapprochement between the field and technology, and the synergy between the companies, characteristics reinforced by the color palette and the other supporting elements.

Our view of the challenge

With this challenge in hand, we united the vision of our team of brand creation experts with decision-makers at the head of the business, using our approach to solve complex challenges, o Brand Innovation. A process designed to identify opportunities and build brands that are ready for the future.

Understand how we transform your business.

A unique approach to transforming businesses.