The field
without borders
Throughout the project, one of our biggest challenges was to understand how to unify the company's culture in a new brand, which is already strong with more than 700 employees and 52,000 users throughout Brazil.
The transformation
of the field is
right there
The logo alludes to the rapprochement between the field and technology, and the synergy between the companies, characteristics reinforced by the color palette and the other supporting elements.
Our view of the challenge
With this challenge in hand, we united the vision of our team of brand creation experts with decision-makers at the head of the business, using our approach to solve complex challenges, o Brand Innovation. A process designed to identify opportunities and build brands that are ready for the future.
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